About this role
Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind. What makes us different We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment. We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us. We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success. We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile. Our Growth team at CTI Digital partners with clients to develop and implement impactful growth and marketing strategies. Focused on driving customer acquisition, engagement, and retention, they craft tailored campaigns that align with each client’s unique goals. Collaborating closely with marketing, sales, tech, and creative teams, they deliver data-driven solutions that accelerate business success. Committed to innovation and measurable impact, the Growth team empowers clients to achieve sustainable growth and connect meaningfully with their audiences. As our Email Marketing Manager, you will play a pivotal role in crafting and executing email marketing strategies that drive measurable growth for our clients. Your expertise will shape engaging campaigns, optimise performance, and deliver results across the following key responsibilities: Campaign Strategy and Execution: Design and implement data-driven email marketing campaigns to achieve client goals, including customer acquisition, retention, and engagement. Performance Optimisation: Analyse campaign performance metrics to identify trends and opportunities, continually optimising strategies to maximise open rates, click-through rates, and conversions. Audience Segmentation and Personalisation: Leverage advanced segmentation and personalisation techniques to ensure campaigns resonate with diverse audience segments and deliver tailored experiences. Automation and Workflow Management: Develop and manage automated email workflows, utilising tools to streamline processes and maintain consistent touchpoints across the customer journey. Collaboration with Growth Teams: Work closely with the Growth team and other departments to align email strategies with broader marketing initiatives, ensuring cohesive messaging and synergy. Compliance and Best Practices: Ensure all email campaigns adhere to industry regulations, such as GDPR, while maintaining high standards for deliverability and brand integrity. Client Relationship Management: Serve as a trusted advisor to clients, understanding their business objectives and providing expert guidance to refine and enhance their email marketing efforts. Innovation and Trend Monitoring: Stay informed about the latest email marketing trends, technologies, and tools, driving innovation and maintaining a competitive edge in campaign execution.