About this role
About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
Job Description
The role will be responsible for leading large scale marketing strategies and plans to drive Visa's business and brand objectives across the KBO region. The position will also support the broader core marketing team in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Meta, Tik Tok & Google.
Job responsibilities may include: Support in the development of brand strategies that increase Visa brand value and recognition in the regionDesign and implement insights-driven scaled brand marketing programs and campaignsCoordinate closely with digital, creative and media agencies to develop brand campaigns that increase Visa's share of voice in the marketAct as the custodian of Visa brand in the region; ensure all communications and programs adhere to Visa brand positioning, standards and guidelinesActivate global sponsorships and product initiatives locallyIdentify opportunities to scale programs to Marketing Services functionMonitor market trends and competitor activities to identify opportunities and threatsCoordinate with CEMEA hub brand marketing team to remain up-to-date on brand strategy and guidelinesDevelop and implement strategic partnership initiatives that support the Visa brand's visibility and growth around specific consumer passion points
Visa requires at least 4 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
The successful candidate should have significant work experience in a multinational with a combination of strengths in strategic oversight and executional excellence. He/she/they should also have significant experience in marketing with strong bias towards delivering successful marketing programs.
Key Competencies: Demonstrated track record in the development and implementation ofintegrated campaigns with experience deploying out-of-the-box creative digitalmarketing campaignsInnovative thinker with a track record of delivery and proven ability to manageseveral projects concurrently and see them through from conception toconclusionProject management skillsInfluencer and/or partnership tie up experiencePro-active with strong self-management skills including demonstrable driveand energyCreative, team oriented, collaborative, diplomatic, and flexible, with excellentpresentation skills, including strong oral and writing capabilities
Experience & Qualifications: Arabic and English speakerMinimum bachelor's degree in business or a related field with a marketingfoundation, MBA preferredMulti-national marketing experience is an advantage, ideally in digital mediapayments industry, consumer cards sector.Excellent performance in marketing management (minimum 8 years'experience in Marketing)
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.