About this role
Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. Location Hybrid- 3 days a week in office Hershey, PA About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit into the big picture? The Sweets & Refreshments DCS team drives brand strategy, marketing and product innovation, and whitespace growth across Hershey’s sweets and refreshments portfolio. In this role, you will develop consumer-grounded growth initiatives for Twizzlers and Sour Strips and may flex across other sweets and refreshments brands based on business need. You will help shape strategy and lead projects from discovery and ideation through commercialization, turning trends, unmet consumer needs, and whitespace opportunities into growth. What will you do? • Use knowledge of trends in sweets and broader snacking categories to identify whitespace opportunities and translate insights into actionable innovation strategies. • Identify , analyze, structure, develop, and present recommendations to leaders. • Lead new product and non-product initiatives from discovery and ideation through commercialization. • Coordinate cross-functional work across the company to execute projects and deliver on timelines. • Lead activities with third-party suppliers and partners, including agencies and research vendors. Minimum Education & Requirements • Strong leadership, strategic thinking, planning, analytical, and project management skills. • Self-motivated, entrepreneurial approach with the ability to manage multiple priorities and drive innovation. • Clear written and verbal communication skills across diverse audiences, including senior leadership. • Solid business knowledge, a general management mindset, and accountability for business results and economic value creation. Experience: 3+ years of relevant work experience. Experience in functional marketing and syndicated data, such as Circana or Numerator, is preferred. Education: Bachelor’s degree required; MBA or relevant master’s degree preferred. Benefits & Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility. #LI-BS1 The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.