About this role
MAIN PURPOSE OF ROLE
Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account. .
MAIN RESPONSIBILITIES
• Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain • Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally. • Responsible for Implementation of Strategic Initiatives in JBP Accounts • Coordinates with the accounts and gets details of store openings, thereby tracking organic growth • Negotiates Promotions/Activations with buyers of chains • Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc. • Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning • Tracks & provides commentary (both internally & to the customer) on special events like new item launch. • Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT. • Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations. • Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight • Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally • Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI • Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made • Understand the interplay between the various investment and profit drivers and manage them • Coordinate with the front end execution teams of the RM’s, KDM, KDE’s, RCMM team & also coordinate with 3P NA & Merchandisers etc. • Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them • Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job
Minimum Education Graduate in any field Education Level - Major/Field of Study Graduate/ MBA would be a plus Sales & Marketing
Experience : Experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes • Should be an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG • Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team so as to cater to specific needs of his customer • Along with the CMM can have ability to explore custom branding options in various stores so as to increase the impact of our presence in the store • Should have ability to plan account specific (anniversary & store opening) plans and execute is in store in the area of promotions • Should have qualities li