About this role
Paid Media Job Description: Key Responsibilities Strategic Leadership & Revenue Growth (50%)
• Media Strategy: Define and execute the overarching paid media strategy across platforms like Google, Meta, LinkedIn, and programmatic networks. • P&L Management: Own media business unit targets, forecasting, and commercial planning. • ROI Optimization: Drive customer acquisition, retention, and revenue growth through data-led, result-oriented campaigns. Operations & Campaign Governance (30%)
• Budget Governance: Oversee, allocate, and optimize large-scale media budgets to maximize cost efficiency and Return on Ad Spend (ROAS). • Cross-Functional Execution: Collaborate closely with creative, servicing, and analytics teams to ensure seamless campaign delivery. • Performance Tracking: Monitor KPIs (e.g., CPA, CPL, CTR) and apply insights for continual media efficiency. Team Leadership & Capability Building (20%)
• Team Mentorship: Lead, mentor, and upskill team leaders and performance managers. • Innovation: Foster a culture of testing, automation, and continuous improvement (including adopting AI marketing tools).You’d fit right in, if you:
• Are any Graduate/MBA with 6–8 years of relevant work experience • Have experience of both Google & Meta platforms • Have strong team management experience managing multiple teams • Have experience in managing large advertising spends across multiple accounts • Have strong project management skills including demonstrated ability to think end-to-end • Have excellent problem-solving and analytical skills • Have excellent communication and stakeholder management skills
Office Timing - 5 days working. Hybrid , 3 days WFO. Regular 10.30 to 7.30 ,
Location: Mumbai Brand: Iprospect Time Type: Full time Contract Type: Permanent