About this role
The DV360 Specialist is responsible for the planning, setup, management, optimization, and reporting of programmatic display, video, audio, connected TV (CTV), and digital out-of-home (DOOH) campaigns through Google Display & Video 360 (DV360) and the other DSP’s (The Trade desk, Amazon Ads). The role requires strong analytical skills, a deep understanding of programmatic advertising, audience strategies, and performance measurement to drive campaign success and business outcomes for clients or brands. Job Description: Key responsibilities:
• Develop and execute programmatic media strategies aligned with campaign objectives. • Build and launch campaigns within DV360 across display, video, YouTube, audio, CTV, and emerging formats. • Configure insertion orders, line items, creatives, audience targeting, and bidding strategies. • Ensure campaigns are launched accurately and according to agreed timelines. • Monitor campaign performance daily and make data-driven optimization recommendations. • Optimize bidding, budgets, targeting, frequency caps, inventory sources, and creative performance. • Conduct audience and inventory analysis to improve campaign effectiveness. • Maximize campaign performance against KPIs including CPM, CPC, CPV, CPA, ROAS, reach, and viewability. • Produce regular campaign performance reports and dashboards. • Analyse campaign results and provide actionable insights and recommendations. • Present performance findings to internal stakeholders and clients where required. • Assist with forecasting, budgeting, and media planning activities. • Build and maintain audience strategies using: • First-party data • Third-party audiences • Custom audiences • Customer Match segments
• Work closely with analytics and data teams to implement audience strategies. • Ensure audience targeting complies with privacy regulations and platform policies. • Support implementation and troubleshooting of Floodlight tags and conversion tracking. • Collaborate with analytics teams on campaign measurement frameworks. • Validate tracking and attribution setups before campaign launch. • Ensure accuracy of campaign tagging and reporting structures. • Stay updated on DV360 product enhancements and industry best practices. • Identify opportunities to leverage new targeting, inventory, and measurement capabilities.
Client Service 20%
• Managing media brand expectations • Deadline and Project management • Strategy guidance and input to drive the business objectives. • Responsible for the quality of work. • Attend key client and media brand meetings • Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration
Experience:
• 3-5 Years: Mid
Location: Johannesburg - Sandton Gate Building A (3rd Floor),7 Minerva Rd, Glenadrienne, Sandton Brand: Amplifi Time Type: Full time Contract Type: Permanent