About this role
Job Description: Key Responsibilities · Lead SEO strategy and execution for client accounts across domestic China and international markets · Develop SEO roadmaps covering technical SEO, on-page optimization, content strategy, and authority building · Drive organic performance across Baidu, Google, and Bing, adapting strategies to different platforms and markets · Apply AI-driven SEO approaches to improve keyword research, content planning, optimization, and performance analysis · Use AI tools to support scalable SEO workflows (e.g., content briefs, gap analysis, SERP insights, reporting automation) · Partner with content, UX, and development teams to embed SEO best practices into website builds, migrations, and ongoing optimization · Manage technical SEO initiatives, including crawlability, indexation, site architecture, page performance, mobile optimization, and structured data · Monitor and analyze SEO performance (traffic, rankings, conversions), translating data into actionable insights for clients · Prepare and present clear SEO reports, insights, and recommendations to clients and internal stakeholders · Stay current with algorithm updates, AI-driven search developments (e.g., generative search, AI overviews), and regulatory considerations in China and globally · Support new business pitches and contribute to SEO thought leadership within Merkle China · Mentor junior team members and contribute to team capability building (scope dependent on level) Requirements · Associate Manager: ~3–4 years of SEO experience · Manager: 5+ years of SEO experience · Hands-on experience with Baidu, Google, and Bing SEO · Experience supporting or leading international SEO programs · Strong understanding of technical SEO fundamentals · Familiarity with AI tools and workflows for SEO or digital marketing (e.g., content generation, analysis, automation) · Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush, Ahrefs, etc.) · Data-driven mindset with strong analytical and problem-solving skills · Client-facing experience with good communication and presentation skills · Ability to manage multiple projects in a fast-paced agency environment · Fluent in Mandarin; strong working proficiency in English
Location: Shanghai - Haisu Plaza Brand: Merkle Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)