About this role
Key Responsibilities: 1. Business & Marketing Strategy
• Develop and execute annual marketing plans aligned with IBG business priorities. • Translate business objectives into integrated marketing initiatives across awareness, consideration, engagement, and conversion stages. • Support customer acquisition, relationship deepening, and cross-sell objectives through targeted marketing programmes. • Partner with business stakeholders to identify opportunities to strengthen market positioning and client engagement. 2. Campaign & Programme Management
• Lead end-to-end development and execution of integrated marketing campaigns. • Manage sector-focused, product-led, and client engagement programmes across Large Corporates, Mid-Cap, SME, FIG, and priority industry segments. • Drive execution excellence across content, digital, media, events, sponsorships, and owned channels. • Ensure campaigns are aligned with brand standards, regulatory requirements, and business objectives. 3. Thought Leadership & Brand Positioning
• Strengthen DBS IBG's reputation as a trusted and strategic partner. • Develop and amplify thought leadership content, executive communications, client stories, and industry insights. • Increase visibility of DBS executives and subject matter experts through media, speaking opportunities, and strategic partnerships. • Support initiatives that reinforce DBS' leadership across priority industries and solutions. 4. Client Engagement & Events
• Design and execute strategic client engagement programmes, forums, roundtables, and flagship events. • Ensure events serve clear business objectives, including lead generation, relationship building, and executive engagement. • Work closely with Relationship Managers to support post-event follow-up and opportunity development. • Monitor event effectiveness and implement continuous improvements. 5. Digital & Performance Marketing
• Leverage digital channels and marketing technology platforms to improve reach, targeting, engagement, and lead generation. • Drive optimisation of websites, SEO/GEO, content discoverability, marketing automation, and lead management processes. • Collaborate with analytics teams to measure campaign effectiveness and marketing contribution to business outcomes. • Champion data-driven decision making and continuous optimisation. 6. Stakeholder Management
• Serve as a trusted marketing advisor to IBG leadership and key business stakeholders. • Collaborate across GM&C functions including Brand, External Communications, Digital Marketing, Internal Communications, and Creative Production. • Work with regional teams to maximise alignment and leverage regional assets and best practices. • Manage agencies, vendors, and external partners where required. 7. Governance & Budget Management
• Manage assigned marketing budgets effectively and ensure optimal return on marketing investment. • Ensure adherence to DBS governance, compliance, procurement, and risk management standards. • Monitor programme delivery, reporting, and performance tracking
Location: Jakarta Head Office Job: Marketing and Communications Schedule: Regular Employee Status: Full time