About this role
Job Description SENIOR B2B DIGITAL GROWTH SPECIALIST, GLOBAL COMMERCIAL EXCELLENCE
Location: Copenhagen or Stockholm
Maybe you’ve stopped by for a coffee, fuelled up your car or grabbed something to eat on the go. Then you know Circle K’s mission: making everyday life easier for people all over the world. Today, Circle K is a successful global company with more than 14,000 stores in 25 countries, serving more than 6 million customers every day. More than 120,000 people work across our stores and support offices.
Our B2B business represents a significant part of Circle K and plays a critical role in delivering on our ambitions. Our vision is to become one of the world’s leading partners within B2B Mobility, delivering the Lowest Total Cost of Mobility together with world-class B2B customer experiences. To help us achieve this ambition, we are looking for a Senior B2B Digital Growth Specialist to join our Global B2B Commercial Excellence team.
Shape the future of B2B digital growth and customer experience. This is an opportunity to play a key role in shaping how Circle K engages with B2B customers across our web and digital channels. As Senior B2B Digital Growth Specialist, you will help turn our digital customer experience into a powerful engine for engagement, new customer acquisition and supporting customers with digital services. You will sit at the intersection of customer experience, digital, data and commercial growth. Your role will be to understand what B2B customers need, how they behave digitally and where opportunities exist — and then turn those insights into better journeys and measurable business results. From attracting and engaging customers to securing conversions, you will continuously challenge and improve how customers discover our web engagement with Circle K. You will have the opportunity to shape the digital experience across markets, influence important commercial initiatives and see the direct impact of your work on both our customers and our business. This is a senior individual role. You will be our subject matter expert for B2B digital growth and customer journeys, working across the organization to identify opportunities, develop solutions and continuously improve performance.
Your responsibilities will include:
• Drive B2B web and digital growth with a focus on engagement, lead generation, conversion and new customer acquisition.
• Build a deep understanding of our B2B customers, their needs and digital buying behaviors.
• Translate customer and commercial insights into concrete and improved digital customer journeys.
• Continuously optimize web content, UX, navigation, functionality, calls-to-action and conversion paths to improve customer experience and commercial performance.
• Use web analytics, CRM and other relevant data to understand the full digital funnel — from traffic and engagement to leads, opportunities and customer acquisition.
• Establish a strong test-and-learn culture, using experimentation and A/B testing.
• Ensure our digital experiences effectively support B2B sales campaigns and commercial priorities.
• Lead coordination with our Global Tech teams around development sprints, UAT and deployment across markets.
• Work closely with Global Digital Sales, Marketing, Technology, Business Units to turn ideas into scalable solutions.
We are looking for a commercially minded digital specialist who combines customer curiosity, digital expertise and analytical thinking with a genuine passion for creating growth.
• Minimum a bachelor’s degree in Marketing, Sales, Communications, Digital, Business or a related field.
• 5+ years of relevant experience within B2B digital, digital growth, digital marketing, e-commerce, customer experience, CRO or a similar field.
• A proven track record of improving digital engagement, lead generation, conversion and/or customer acquisition.
• Strong understanding of B2B customer journeys and digital buying behavior and experience using web analytics, customer data and insights to identify improvements opportunities.
• Solid knowledge of UX, CRO, web optimization, content management and digital platforms.
• Experience with test-and-learn mindset, including A/B testing.
• Familiarity with CRM and marketing automation platforms; SalesForce experience is an advantage.
• Strong communication and project management skills, with the ability to lead through influence rather than formal authority.
Grow with us At Circle K, you will join a global organization on an exciting digital and commercial transformation journey. You will have significant responsibility and a steep learning curve, with opportunities to further develop your expertise across digital growth, customer experience, sales enablement, analytics, CRM and commercial excellence. You will work with colleagues across markets and functions, giving you the opportunity to build both deep expertise and broad international experience. If you are excited by the opportunity to shape B2B digital growth, create better customer experiences and turn digital engagement into measurable commercial impact, we would love to hear from you.
INTERESTED?
We are looking forward to your application!
We know great companies are built from within, by great people like you. Come grow with us!