About this role
[Job Description]
2.0 Platform operation
▪ Meet growth targets for sales metrics such as traffic leads, CR, tire volume etc.
▪ Communicate with platform & vendor on daily operation, sales plan and execution of activities and campaigns (both to B and to C)
▪ Formulate operational plan based on characteristics of each platform and assign the plan to corresponding vendor
▪ Monitor vendor's daily operation to ensure the brand equity and business target are well addressed.
▪ Responsible for keeping tracking and updating monthly campaign
▪ Track performance of 2.0 role model shops from both 2.0&retail excellence perspective
▪ Archive supportive documents related to 2.0 projects
Reporting
▪ Track and analyze competitions in 2.0 platforms, business analysis & reporting
▪ Ongoing analysis of key business metrics including but not limited to GMV, CR and ATV, etc.
▪ Deep understanding and research on 2.0 platforms' rules, business intelligence, commercial terms and regulations
Project Management
▪ Build high-effective relationship with responsible platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors.
▪ Project management and implementation
Others
▪ Other ad hoc tasks assigned by supervisor
▪ Other Project initiation and implementation
▪ College degree or equivalent preferably marketing or O2O or ecommerce platform background
▪ Good in English and communication
▪ Experience in managing O2O business
▪ 3 years working experience on channel & e-business with Multi-national company is a plus, within Auto industry is a plus
▪ Vendor management experience
▪ Process experience of ecommerce operation
▪ Advanced experience in cooperation with external customers and vendors
▪ Team working experience is a plus
▪ Multi-international company working or cooperation experience is a plus
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