About this role
Purpose Statement
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
Core Job Responsibilities
Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.Monitor brand KPIs, manage budget, and track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.Effectively allocate investments, manage Advertising & Promotion resources, and exercise budget optimization to maximize impact and efficiency.Support the Brand Team around a brand vision and objectives that are shared by all members.Take accountability and responsibility for Brand Team activities and processes. Bachelor’s degree or aboveAt least 1 year of experience in pharmaceutical marketingRelevant experience with proven track record of success in marketing within biotech / pharmaceutical industryAbility to translate strategies into actionable and realistic marketing actionsAbility to motivate and coordinate cross functional teamsSolid working knowledge of healthcare environment and evolving landscapeSolid knowledge of strategic and tactical marketing principles and techniques including digital / AI knowledgeSolid knowledge on finance principles and processesEnglish language proficiency verbally and in writingSpecialty Care marketing experience, especially in Rheumatology, Dermatology, Gastroenterology, Oncology or Biologics, will be a plus.Demonstrated sales track record of success within biotech / pharmaceutical industry, especially in Rheumatology, Dermatology, Gastroenterology, Oncology or Biologics, will be a plus.Experience in the self-pay market and familiarity with innovative patient support programs will be a plus. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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