About this role
This position may be hired at Grade 18 or 19, with candidate leveling commensurate with experience.
Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL, Hybrid schedule required (Tues-Thurs in office).
The Marketing Manager I/II, Psychiatry – HCP plays a pivotal role in shaping and executing marketing strategies, resources, and programs that support access pull-through and communicate differentiated coverage and patient support. This role will help accelerate the growth of our Psychiatry franchise in Major Depressive Disorder and Bipolar I Disorder.
The successful candidate will manage a broad portfolio of communications across digital, field, and print channels. This position requires a strong combination of strategic thinking, field and cross-functional collaboration, creative stewardship, operational execution, and performance optimization.
Key Responsibilities
Develop and execute high-impact go-to-market strategies, programs, and resources that are innovative and actionable to maintain leading access perceptions, educate stakeholders around coverage and access, and meet Psychiatry business objectivesDevelop messaging and resources to educate HCPs and Consumers on differentiated quality of coverage, local access dynamics, and affordability supportPartner closely with the sales force and sales leadership to understand, prioritize, and address resource needs that support effective and strategic market access pull-throughCollaborate with brand team members, cross-functional partners, and external agencies to non-personal promotion programs and evaluate their effectivenessManage agency partners in the development of new marketing materials and the enhancement of existing resourcesServe as the brand team point of contact and strategic partner to the Patient Services team in the continued evolution of new patient care modelIdentify strategic opportunities and lead the development and execution of tactics as a part of annual Brand Planning processDevelop messaging and campaign measurement plans, monitor performance metrics, and identify optimization opportunities to achieve brand objectivesProactively identify business challenges and develop creative, innovative, and practical solutions.Manage the marketing budget for assigned areas of responsibility, including planning, tracking, and resource allocation.Manage multiple projects simultaneously, maintaining high-quality work products and meeting established timelines.Foster strong, collaborative relationships across the Psychiatry Marketing team and with Sales, Market Access, Government Affairs, Copay Center of Excellence, Patient Services, Medical Affairs, Market Research, Sales Training, Regulatory, Legal, OEC, and other cross-franchise partnersSignificant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Bachelor's DegreeMarketing experience with proof of building proficiencies in all marketing skillsPreferred Qualifications:
Previous marketing experience of 5+ years brand marketingExcellent communication (oral, written, and presentation) and interpersonal skills.Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verballyStrong planning and organization skills, attention to detail, execution, and follow-through Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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