About this role
Purpose
Implement & monitor the marketing goals & strategies set by the corporate and regional management, targets, and market direction to grow the long-term sales, profit, and market share position for assigned products to meet sales targets and business objectives.
Placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.
Responsibilities
Lead the brand team around a brand vision and objectives that are shared by all membersEnsure brand team members contribute to the development of the brand strategy thought the band planning process in line with strategy defined by global band team and ensure adequate involvement of multiple functions as relevant for the band objectives Continuously encourage BT members collaboration and foster team spiritTake accountability and responsibility for brand team activities and processes (Organize/chair/facilitate brand team meeting)Build in collaboration with all function a robust brand integrated brand plan for the registered and new asset moleculesCoordinate and monitor the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectivesEnsure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectivesDevelop, implement, and update product training to sales force on an ongoing basis.Participate in planning sales promotion and advertising in support of existing products, and work closely with the Business unit manager in determining market strategies and sales tactics to achieve product objectivesMonitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective action as needed.Forecast, monitor brand KPIs, manage budget, track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricityWork closely with all the key stakeholders and build effective multidisciplinary Brand Teams. Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams to optimize brand strategy and its execution. Essential:
Bachelor’s degree in Pharmacy or Medicine.5+ years pharmaceutical experience, with solid marketing/brand management experience.Oncology and/or Hematology experience strongly required.Proven experience in brand strategy, tactical planning & execution.Strong commercial acumen, analytics, forecasting & budget management.Demonstrated ability to lead and influence cross-functional teams.Strong communication, presentation and stakeholder-management skills.Fluent English; Arabic and/or French is an advantage.Ability and willingness to work across North Africa markets.Preferred:
New product/indication launch experience, particularly innovative oncology therapies. Experience with biologics, immunotherapy, bispecific antibodies, ADCs, targeted therapies, or hematologic malignancies innovative therapies.Previous experience in companion diagnostics.Strong analytical and business planning capabilities.Experience working in a multinational pharmaceutical company.Ability to work effectively in a cross-functional matrix environment.Regional/multi-country marketing experience.Solid understanding of patient journey, market access and healthcare dynamics.Digital/omnichannel marketing experience.Previous field/sales experience.Core Competencies
Strategic & Commercial ThinkingCustomer & Patient CentricityBrand Planning & Execution ExcellenceBusiness & Financial AcumenData-Driven Decision MakingCross-Functional Leadership & InfluenceStakeholder & KOL EngagementLaunch Excellence & AgilityCollaboration Across North Africa MarketsOwnership & AccountabilityStrong Communication & Presentation SkillsHigh Learning Agility & Adaptability External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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