About this role
Position Title: Communications Specialist Reports To: Communications Director Contracted Days: 220 Salary: Technology Specialist (Classified)- 220 FLSA Status: Non-Exempt Objective of the Position: The Communications Specialist supports the district's communications and public engagement efforts under the direction of the Communications Director. This role manages the district's online platforms and social media presence, gathers content from schools and departments, and creates written, visual, and multimedia content that informs and engages students, families, staff, and the community. Responsibilities of the Position: (other duties may be assigned)
• Content Collection & Coordination
• Build relationships with principals, teachers, and staff across schools to source stories, photos, and updates
• Coordinate a regular content calendar with input from schools and district departments
• Attend school and district events to document activities for communications use
• Assist in developing systems for staff to submit content and story ideas
• Content Creation
• Write, edit, and produce engaging content for the district website, social media, newsletters, and email communications
• Design graphics, flyers, and other visual materials for district and school use
• Take and edit photos and video at district events, schools, and classrooms
• Draft press releases, talking points, and internal announcements as needed
• Platform Management
• Maintain and update the district website, ensuring content is accurate, current, and accessible
• Manage day-to-day posting and engagement across district social media accounts
• Monitor platforms for community feedback, questions, and concerns, escalating as appropriate
• Track and report engagement metrics and analytics
• Support & Collaboration
• Assist the Communications Director with crisis and emergency communications as needed
• Ensure all content reflects district brand standards, voice, and messaging guidelines
• Assist with translation coordination or accessibility needs for diverse family populations
Qualifications and Experience:
• Bachelor's degree in communications, journalism, marketing, public relations, or related field (or equivalent experience)
• Experience in communications, social media management, or content creation
• Strong writing, editing, and proofreading skills
• Proficiency with social media platforms and basic design tools (e.g., Canva, Adobe Creative Suite)
• Experience with website content management systems (CMS)
• Photography/videography skills
• Excellent organizational skills and ability to manage multiple deadlines
• Familiarity with FERPA and student privacy guidelines related to media use
SUPERVISORY RESPONSIBILITIES: Supervises student interns on projects, job duties, and quality of work. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from students, parents, staff, and the general public. MATHEMATICAL SKILLS: Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to interpret and utilize social media engagement data to inform and make recommendations. REASONING ABILITY: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. OTHER SKILLS and ABILITIES: Must be able to travel between school buildings, districts, and cities. Ability to apply knowledge of current research and theory in a specific field. Ability to establish and maintain effective and appropriate working relationships with students, staff, and the community. Ability to communicate clearly and concisely both in oral and written form. Ability to perform duties with awareness of all district requirements and Board of Education policies. Ability to maintain confidentiality. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk, hear, and occasionally walk, kneel, bend, or stand. Specific vision abilities required by this job include close vision, and the ability to adjust focus. The position requires meeting deadlines with severe time constraints, interacting with the public and staff, irregular or extended work hours. The employee is responsible for the safety, well-being, and work output of others. Ability to operate camera and computer equipment is essential. Ability to transport equipment to event site, as needed. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quietT, but will vary occasionally. When visiting a building the noise level might be loud; in the office, quiet; and at meetings, moderate. The successful candidate will be required to work both indoors and outdoors, and will be exposed to the elements while working outside on an occasional basis. Regular office hours with occasional evenings/weekends for district events The information contained in this job description is for compliance with the Americans with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individual currently holding this position and additional duties may be assigned.