About this role
Global Marketing Technology & AI Lead Senior Utrecht As a Global Marketing Technology & AI Lead at Rabobank, you build the MarTech and AI capability, lead the roadmap for Rabobank.com and Bynder, and set governance to improve SEO/AEO/GEO discoverability and enable consistent global platform adoption. Apply directly Contact us Automatisch verbeterd voor betere leesbaarheid Global Marketing Technology & AI Lead Role purpose: Lead the global strategy, governance, and delivery of marketing technology and AI capabilities to improve customer engagement, campaign performance, and operational efficiency. - Define and execute the global marketing technology and AI roadmap aligned to business and brand objectives. - Own marketing platform architecture (e.g., CRM, CDP, marketing automation, analytics, consent) and ensure scalable integration across regions. - Identify, prioritize, and deliver AI use cases (segmentation, personalization, content optimization, forecasting, experimentation). - Establish governance for data quality, privacy, security, and responsible AI, partnering with legal, IT, and data teams. - Lead vendor selection, contract management, and platform optimization to maximize ROI. - Develop measurement frameworks, dashboards, and attribution approaches to track impact and guide decisions. - Enable adoption through training, playbooks, and change management for global and local marketing teams. Required skills and experience - MarTech leadership: Proven ownership of enterprise marketing platforms and cross-functional delivery. - AI and analytics: Hands-on experience applying ML/GenAI to marketing workflows and performance measurement. - Data foundations: Understanding of customer data models, identity resolution, tagging, and consent management. - Integration: Experience with APIs, cloud ecosystems, and interoperability across marketing and data stacks. - Stakeholder management: Ability to align global, regional, IT, ...