About this role
Business Development Manager - CPG Brands and Retail Avery Dennison Sales & Business Development Posted on Aug 25, 2026 Job Description About the role: The Business Development Manager (BDM) is a pivotal role responsible for driving new, enterprise-level business for Avery Dennison's Labeling and Sustainable Packaging solutions. You will identify, develop, and secure direct partnerships with Top CPG brands and top-tier retailers across Europe, positioning Avery Dennison as their premier innovation partner. This role requires a highly successful track record of securing enterprise-level business opportunities specifically in labels or packaging. Acting as a trusted advisor to key decision-makers, you will navigate complex, multi-stakeholder environments to deliver tailored solutions that shape the future of sustainable packaging. This is a hybrid position based at our European Headquarters in Oegstgeest, the Netherlands Key Responsibilities Leverage your existing network to build and maintain strong relationships with key decision-makers (Procurement, Packaging Development, Brand Management, Sustainability) across the leading European CPGs, retailers and contract manufacturers. - Drive lead generation and cultivate a substantial pipeline of business opportunities; and manage accounts in SFDC while collaborating with sales colleagues to convert these leads into tangible outcomes resulting in specification of Avery Dennison labels at end users. - Identify unmet needs, provide insights and recommendations for product development and market positioning. - Navigate long, complex enterprise opportunity cycles, successfully transitioning concepts and sustainability initiatives into tangible commercial wins. - Establish strong links with the sales team to facilitate opportunities transfer to the converter channel for demand fulfillment. Qualifications Required: - Minimum of Bachelor's degree with a major in Marketing, Business...