About this role
Senior AI Engineer Rotterdam HelloPri nt is on a mission to become the world's leading infrastructure for customizable printed products. From our offices in Rotterdam and Valencia, 120+ professionals from 20+ nationalities are building an AI-first company that scales output faster than headcount. We're at EUR 100M revenue and aiming to disrupt a trillion-dollar industry. Every hire we make needs to help get us there. - Commercial instinct first, engineering second. You think about what something is worth before you think about how to build it. - Full-time in Rotterdam . Five days a week, in the building where the transformation is happening. This is not negotiable. - Always on mentality. This is not a 40-hour job; it's a deliberate choice into something big that requires "what it takes " - You have been building since before it was a career. Side projects, tools, systems nobody asked for. The obsession came first. - You ship continuously. You ship fast and you ship real systems. Not prototypes, not demos. Why this role exists: We're rebuilding the entire platform: new frontend, new pricing engine, new content engine, new product engine, everything ready for an agentic future. No one on the team writes code manually for what these systems handle. You'll work inside this rebuild, under the direction of our founding team (Hans, CEO, and Michael, CIO/Chief AI Officer), executing on high-leverage AI problems with real commercial impact, visible immediately in revenue or cost. There's no management layer between you and the outcome. You build, you ship, you measure, you move to the next problem. This role is not for people who got into AI because it became important. It is for people who have been building since before anyone called it a career. The kind of person who coded as a teenager, shipped their first thing before anyone asked, and has never really stopped. Who finds it genuinely difficult to explain why they build: i...