About this role
Never miss a vacancy! Apply for this vacancy We're building a marketing science function from the ground up - and looking for someone who's ready to lead that build. As our Marketing Measurement Specialist, you won't just report on what happened in a campaign; you'll design and own the measurement systems that tell us what actually drove growth, and what would have happened anyway. That means running a portfolio of incrementality tests across nearly every channel we operate in, calibrating our marketing mix model (MMM) and multi-touch attribution (MTA) against those results, and connecting all of it to what actually matters commercially - customer lifetime value, brand health, and audience strategy. You've likely spent a few years as part of a measurement or marketing analytics team elsewhere, and you're ready to own the agenda yourself: setting the testing roadmap, defending measurement integrity before a campaign ever launches, and building the documentation and training that means we can scale the knowledge across our organization and decision-making. Main Responsibilities of the role - Build Effectiveness: Connect performance measurement to brand metrics, audience strategy, market share insights. Measure what we can, model what we cannot. Proactively surface growth opportunities and anomalies in media data, and recommend channel optimizations informed by evidence vs intuition. - Explore strategies that connect media effectiveness to Customer Lifetime Value (CLV), not just short-term conversion, including new vs. returning customer segmentation and its margin/LTV impact. - Design, power, QC, and analyze marketing experiments across channels - geo-holdouts, platform lift tests, and synthetic controls - measuring incrementality directly wherever feasible. - Own MMM data integrity - manage refresh cycles and reporting with partners, and build the feedback loop that feeds incrementality results back in to sharpen the model's pr...