About this role
Land van verblijf Nederland eCommerce CRM Specialist - Reference code: 233872 - Zwaagdijk-Oost , Perenmarkt 15 - Bereken afstand eCommerce CRM Specialist Afstand calculator eCommerce CRM Specialist (Fulltime, 38 hours per week) As an eCommerce CRM Specialist, you'll play a key role in driving online revenue and customer engagement through personalized communication. Action's eCommerce proposition is evolving rapidly. Currently live in the Netherlands and Belgium, and recently integrated into the Action app, what started as a standalone setup is now starting to get integrated into the end-to-end Action experience. Your mission? Build and optimize CRM flows that make every interaction count, from cart abandonment emails to back-in-stock alerts, while collaborating with colleagues across UX, BI, Marketing, and Tech. This is your daily action As an eCommerce CRM Specialist, you will report to the CRM Lead and work closely with colleagues from UX, BI, Digital Marketing, Technology, and eCommerce. Your main responsibility is to design, optimize, and scale CRM journeys that support both online performance and the overall Action customer experience. Your daily responsibilities - Analyse customer data and identify the biggest opportunities that would move the needle for Action's growth trajectory. - Strategise, design and optimize CRM journeys for eCommerce (e.g. cart abandonment, lead generation, back-in-stock, transactional emails) - Look beyond the functional scope, consider the end-to-end customer experience, and identify solutions that accelerate our database-led business growth, and work with teams to execute them - Collaborate with UX, BI, Digital Marketing, and Tech teams to ensure the strategy, initiatives and campaigns are data-driven and customer-centric - Run A/B tests and analyze performance to continuously improve conversion and engagement - Develop segmentation strategies for personalized communication across ch...