About this role
- Head of Marketing Head of MarketingHead of Marketing Zoku Posted Head of Marketing About the job Do you know how to turn a strong brand into demand, relevance and a community people want to be part of? Are you comfortable setting direction, leading a team and making things happen? Then keep reading! Zoku provides a home for business travelers who want to live in a city for between a few days and a few months. We're a new type of hotel offering a relaxed place to live, co-work and socialize across Europe. Join an international team of driven, proactive and fun-loving Zokus who all have one thing in common: a passion for connecting people across the globe. As our Head of Marketing, you'll lead how Zoku builds awareness, creates demand and shows up across Amsterdam, Copenhagen, Vienna and Paris. You'll lead a lean marketing team, work closely with local teams and external partners, and make sure our campaigns connect strong brand thinking with clear commercial goals. WHAT WILL YOU DO? No day looks the same as Head of Marketing… but here's a glimpse of what you can expect: - Own the Marketing Strategy: Shape Zoku's overall marketing direction and annual plan. - Lead Campaign Planning: Build integrated campaigns across stays, long stay, coworking, M&E, F&B and community. - Grow the Brand: Strengthen Zoku's positioning and make sure it comes through consistently across markets. - Lead Social & Email Marketing: Set direction for organic social, paid social, newsletters and lifecycle communications. - Own Communications & PR: Guide external storytelling, media opportunities and written communications. - Develop Influencer Marketing: Build a more structured approach to influencer outreach, collaborations and performance. - Build Brand Partnerships: Develop relevant partnerships with brands, communities and organizations. - Use Events as Marketing: Shape activations that build awareness, community and commercial value. - ...