About this role
The company is a leading international player operating in a highly customer-centric and relationship-driven industry. In Belgium, it works closely with an extensive network of professional partners, providing innovative solutions, commercial support and expert guidance to help them grow their business. Backed by a strong culture of innovation and continuous improvement, the company is recognized for its commitment to customer excellence, people development and sustainable growth. Jobomschrijving The Area Manager - Optical Sector (Dutch native) will have the following responsibilities : Lead, coach and develop a team of Sales Representatives, fostering a high-performance and collaborative culture. Drive team performance through goal setting, regular coaching, field accompaniment and ongoing talent development. Spend time in the field supporting sales representatives and strengthening key customer relationships. Develop and execute the regional commercial strategy to drive revenue growth, market share and profitability. Manage sales performance across the region, ensuring effective territory coverage, sales execution and achievement of business targets. Build and maintain strong partnerships with key customers, identify new business opportunities and support strategic account development. Contribute to sales planning, budgeting, pricing recommendations and the continuous improvement of sales processes and CRM tools. Monitor market trends, competitor activities and business performance through KPI tracking, forecasting, reporting and cross-functional collaboration with Marketing, Finance and Operations teams. Proven track record in a similar position Strong experience within the optical sector or a comparable technical industry Hands-on leader combining commercial vision with operational execution On field experience Strong focus on performance, accountability, and process improvement Comfortable with CRM, forecasting, reporting, and business analytics Confident driving change and identifying growth opportunities Mature, credible, and inspiring leader with strong stakeholder management skills