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Group Sales Executive Supervisor @ Hotelco51

Amsterdam, Noord-HollandOnsiteFull-time
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About this role

Group Sales Executive Supervisor

As a Supervisor, you will act as the primary point of contact for approximately 4 to 5 Group Sales Executives. Your responsibilities will include reviewing and approving offers, supporting decision-making, and providing guidance on any questions or challenges that arise.

You will also play a key role in the development and wellbeing of your team members. This will involve conducting regular face-to-face check-ins throughout the year, holding weekly one-to-one meetings, and carrying out formal performance reviews at least twice annually.

In your Group Sales Role for your own region you are responsible to maximize revenue through increased bookings across all segments and for all our hotels across all brands (Moxy Hotels, Courtyard by Marriott, AC Hotels by Marriott, Residence Inn by Marriott). You will provide an efficient and effective process to quickly handle customer enquiries within pre-defined parameters, communicate booking information to all relevant departments and effectively present and sell all Group and Meeting products as relevant for our hotels which meet customer needs.

MAIN TASKS & RESPONSIBILITIES

Your duties can be divided in supervisory duties and operational group sales duties.

Supervisory duties

• Answer first line questions from the Group Sales Executive

• Guide, give instructions, follow up and assist in the decision making of each Group Sales Executive

• Check and approve contracts and agreements

• Have weekly 1-to-1’s with each Group Sales Executive to discuss the upcoming week

• Lead the onboarding of new team members

• Arrange coverage of duties in case of illness or holidays

• Keep an eye out on opportunities to develop each Group Sales Executive in their personal way

• Inform your manager about irregularities, challenges or developments on a weekly basis

• Work together with your manager to improve and roll out processes and procedures

• Identify needs within the team and communicate these to your manager

• Identify and manage the best resources to effectively deliver project plans

Operational group sales duties

• Convert business through proposal, negotiation and contractual agreement to ensure all revenue potential and targets are achieved

• Liaise closely with clients to establish needs and expectations and maintain records to develop sales opportunities

• Responds to telephone/email inquiries/ requests for group business in the defined timeline

• Create and maintain accurate customer meeting/event records in Opera capture feedback and make suggestions for adapting offering

• Suggests positive alternatives through cross-referral, and ensures that business booked is within hotel parameters. Processes all correspondence within acceptable agreed time frames

• Monitor developments, innovations and best practices and implement any process that will improve sales performance

• Ensure follow up takes place with clients and opportunities are sought for repeat bookings

• Produces contracts, proposals, BEO’s and other related booking documentation

• Ensure strong knowledge of cluster Conference & Events products and selling strategies

• Proficiency in meeting room set-ups, basic A/V, and other support services if applicable

• Strong knowledge of all hotels in the cluster; selling features, benefits and objectives

• Understanding of contract terms & conditions

• Maximize revenue by up-selling creative F&B as relevant and other event options

• Understand need hotels strategy as developed by revenue management

• Communicate the company vision in the way that generates excitement, enthusiasm and commitment

• Focus on the customer and find ways to meet, exceed their expectations

Knowledge

• Previous experience within a reactive Group & Event Sales or sales administration environment.

• Proven sales and coordination experience, with a strong understanding of the relevant market and customer base.

• Strong administrative, organisational, and interpersonal skills.

• Good understanding of sales data, reporting, and how insights can be used to drive performance and decision-making.

Experience & Skills

• Excellent interpersonal skills, demonstrating patience, empathy, and professionalism when supporting team members.

• Strong sales skills and understanding of sales processes, with the ability to identify customer needs and provide effective Group & Event solutions.

• Excellent verbal and written communication skills, including a confident and professional telephone manner.

• Proven customer relationship management skills, with the ability to develop and maintain strong client partnerships.

• Basic understanding of need-time strategy and revenue management principles.

• Ability to interpret and support sales strategies across multiple properties.

• Strong decision-making and problem-solving capabilities.

• Fluent in English, both written and spoken; additional language skills would be an advantage.

• Excellent organisational and time-management skills, with the ability to prioritise effectively in a fast-paced environment.

• Proficient in Microsoft Office and hotel sales systems, with experience of SFA, Opera, MARSHA, or similar platforms preferred.

• Proactive and self-motivated, with a willingness to take initiative.

• Open-minded and collaborative, fostering positive working relationships across teams.

• Adaptable and flexible, with the ability to adjust to changing priorities, situations, and different ways of working.

Education

• High school diploma or GED; 2 years’ experience in the sales and marketing, guest services, front desk, or related professional area or degree from anaccredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.

Skills

Group Sales

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