About this role
PURPOSE & RELEVANCE FOR THE ORGANIZATION: Contributes to the achievement or exceeding of sales figures and KPI targets by: • Creating an emotional connection with the customer and representing the brand values • Serving customers, selling products and diligently executing store operations • Using specialist knowledge and experience to give feedback and support to team members • Best possible brand presentation using consistent and CI-compliant presentation standards and considering the Retail Marketing Calendar MAIN AREA OF RESPONSIBILITY Sales Assistant: • Is aware of store and individual targets and actively works to meet or exceed these by using all the resources available in the store • Meets or exceeds customer expectations, boosts sales and drives brand recognition by using appropriate elements of the customer service model • Creates an emotional connection with every customer by being a passionate and enthusiastic brand ambassador • Proactively incorporates basic core and seasonal product knowledge into his/her service approach within his/her assigned store zone(s) • Maintains an appealing, pleasant and inviting environment for customers to shop in and pays attention to Visual Merchandising as well as tidiness and cleanliness • Complies with store rules and procedures (SOM regulations) to maintain a safe shopping and working environment • Ensures the product offer in the store is made available to customers by assisting with deliveries and replenishing the sales floor • Completes sales transactions quickly and accurately while adhering to defined cash protection procedures (if applicable) • Minimizes loss by always keeping an eye on stock levels while serving customers • Trains new team members (if applicable) • Collaborates productively and respectfully with team members to meet or exceed store targets • Signalises a desire to continually learn and seizes all available opportunities to advance his/her development and increase performance • Endless Aisle (if applicable): informs customers about new ordering/sales possibilities in the online shop and uses the Endless Aisle tablet to offer product descriptions and/or customer feedback on products during the sales process • Click & Collect (if applicable): supervises and monitors new online orders which are placed by online customers and have to be reserved, packed and handed over to the customer in the store Merchandising Display: • Ensures that the stores adhere to European standards and guidelines, offering all consumers a brand shopping experience • Ensures best-in-class set-up of all shop windows, including outfit and positioning of mannequins, lighting, cleanliness, steam application and price indication • Is responsible for clearly separated in shop-in-shop set-ups to emphasize category specific product presentation • Ensures correct usage and positioning of in-store communication tools • Executes correct dressing of mannequins and positioning of props in the store • Uses and maintains Brand Retail and VM standards and organizes regular training on these topics for the respective store team • Regular reporting from the stores such as monthly entries in the VM Compliance Tool including taking pictures and uploading these in the system • Planning and implementing of marketing activities, campaigns and activations in alignment with the Marketing department and VM Manager • Provides input and, after consultation with VM Manager and the Marketing team, orders the Instore Communication Tools (ISC) for the respective store, if applicable KPIs: • VM ambassador in the store • Linked to the currently applicable store KPIs (for example NPS, Net Sales, UPT, etc.) • VM store compliance results CONTACTS: • Customers • Colleagues and supervisors • Visual Merchandising Team and/or Sales staff Knowledge, skills and experience: • Basic competencies of a Retail Professional • Fluency in local language (written and spoken), good knowledge of English • Basic MS Office skills (Word, Outlook, Excel, PowerPoint) • Good communication skills MINIMUM QUALIFICATIONS • Apprenticeship as a Retail Professional • Completed vocational training as visual marketing designer desirable • At least 6 months of work experience in sport and/or fashion retail. • Willingness to travel occasionally and support store openings in other locations