About this role
Oxford Brookes University is distinctive in nature. We are a modern and forward thinking institution rooted in, and connected to a city with a rich history of culture and learning. We are a globally recognised University focused on providing high-quality teaching, delivering impactful research and an excellent student experience. Our vision is simple: “shape tomorrow through our unique blend of the modern and the traditional, by embracing diversity, seeking out the new and excelling in education and research.”
The role
The Campaigns Marketing Officer will be responsible for planning and implementing effective marketing campaigns that support the university’s student recruitment objectives.
You will work collaboratively with the wider marketing team, and key stakeholders across the university, as well as managing relationships with external agencies and suppliers to ensure effective delivery. This role is likely to require 1-2 days on campus per week.
Key responsibilities and duties include:
Developing and delivering integrated marketing campaigns, including the creation and curation of digital content. Advising colleagues on customer acquisition techniques across digital channels such as PPC, social media, and email marketing. Managing campaign budgets and ensuring all activities are delivered on time and within agreed resource limits. Utilising CRM systems and analytical tools to capture data, set up campaign architecture, monitor performance, and report on ROI to inform future strategy. Ensuring campaign communications reflect the university’s brand identity and adhere to regulatory frameworks.
About the team
The Strategic Marketing and Communications team works to advance the profile and reputation of Oxford Brookes University, as well as support the strategic recruitment of students. The Global Campaigns team is a dynamic pool of marketing professionals working collaboratively across various portfolios to deliver university priorities.
What will I be doing?
Planning and implementing marketing campaigns to build awareness and demand among target audiences. Editing and curating content for digital campaigns, ensuring appropriate tone and language. Commissioning design assets and video production from colleagues. Acting as a campaigns expert on PPC, social media, email, and content marketing. Using analytics to inform content strategy and measure campaign effectiveness. Developing briefs for agencies and suppliers to ensure effective delivery of marketing activities.
What skills do I need?
A marketing degree or equivalent marketing experience. Experience in planning and implementing B2C lead-generation and digital campaigns. Strong communication, project management, and data analysis skills. Familiarity with CRM systems, social media, and analytical tools. Experience within the Higher Education sector (Desirable).
Benefits
As one of the largest employers in Oxford, we pride ourselves on the great experience we offer our staff. You’ll join a friendly, professional environment where every member of staff is recognised as important to the success of Oxford Brookes University. To find out more about the benefits of working for Oxford Brookes, please visit www.brookes.ac.uk/job-vacancies/working-at-brookes.
Equality, diversity and inclusion
At Oxford Brookes, inclusivity is one of our five guiding principles: we take positive steps to create an environment in which we celebrate, value and provide equal opportunity to all. We are committed to recruiting from the widest possible pool and welcome applications from all suitably qualified candidates who embrace our values, regardless of their background.
As a Disability Confident Employer we guarantee to interview any disabled applicant who meets the essential selection criteria.