About this role
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
What You’ll Do as a Digital Marketing Analytics Manager
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
Lead the strategic direction of paid media analytics while building and managing a high-performing teamPartner with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data-led strategiesDevelop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendationsBuild forecasts using historical data and third-party tools to optimize media budget planningDrive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and TableauManage key analytics projects such as MMP app tracking and digital marketing data infrastructureCollaborate with data scientists to design, measure, and validate media performance and attribution modelsPresent performance insights and strategic recommendations to stakeholders across the business What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
8+ years of experience in analytics, combining strategic leadership with hands-on executionProven ability to build and manage high-performing teams in fast-paced, large-scale environmentsStrong educational background in marketing, data science, business analytics, statistics, or related fieldsExpertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau)Advanced technical skills in Excel, SQL/Python, and working with cloud-based data platformsDeep understanding of digital channels (Meta, Google) including algorithms, attribution, and performance optimizationStrong analytical mindset with excellent numerical skills, commercial awareness, and deadline-driven approachExceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficientlyDoes this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
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