About this role
Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it. Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation. Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage. Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events. Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem. Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy. Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.