About this role
The Marketing Coordinator contributes to the implementation of EBOX’s multi-channel marketing strategies. Working closely with the Senior Marketing Manager, this individual coordinates customer acquisition marketing activities and social media initiatives to ensure a strong and engaging brand presence. They are responsible for maintaining brand consistency across all digital platforms, communication channels, and marketing tools used by the company. Key Responsibilities Maintain an active and consistent brand presence across social media platforms and coordinate community management projects. Manage and execute an editorial calendar for organic social media content across platforms, as well as other promotional marketing activities. Identify and monitor emerging social media trends to anticipate potential opportunities. Analyze the performance of organic content, provide recommendations based on results, and prepare performance reports. Support the marketing team in the creation, organization, and tracking of advertising and promotional campaigns. Create and manage engaging content and visual assets for social media posts, newsletters, and the company website. Update the website and optimize content to improve engagement and increase conversions, including content creation, image descriptions, and related elements. Coordinate the production of promotional materials and merchandise for events and sponsorships. Act as a liaison between customer service teams and external agencies to resolve issues arising on social media, while maintaining customer satisfaction and protecting the brand’s online reputation. Apply SEO best practices to web content to drive qualified traffic, improve customer experience, and increase the company’s visibility in search engine results. Assist with the planning and execution of special events and represent the company at events when required. • Collaborate with external agencies and internal teams to develop and implement promotional tactics. Monitor competitors and industry best practices across Canada to improve brand positioning. Location: Hybrid work arrangement. Qualifications Bachelor’s degree in marketing, Communications, or a related field; or a Certificate in Community Management and social media; or equivalent relevant training. Minimum of five (5) years of experience in a similar role. Fluent bilingualism (English and French), both spoken and written. In-depth knowledge of social media platforms such as Meta, X (formerly Twitter), LinkedIn, YouTube, TikTok, Snapchat, and their respective advertising platforms. Experience in content creation. Customer service experience is considered an asset. Strong ability to manage multiple projects simultaneously. Proficiency in Google Analytics 4 (GA4) and performance management tools. Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, etc.). Knowledge of graphic design software (Photoshop, Illustrator, Canva, etc.), video editing tools (Final Cut Pro, Adobe Premiere Pro, After Effects, etc.), and Content Management Systems (CMS). Excellent writing and communication skills. Strong critical thinking and sound judgment. Excellent teamwork and collaboration skills. Creative, curious, and interested in emerging digital and social media trends. Strong adaptability, prioritization, and problem-solving skills. Excellent organizational skills and attention to detail. Versatile, proactive, self-motivated, and capable of working independently. Availability to travel for events and occasionally follow up outside regular business hours.