About this role
Job Purpose To support and coordinate marketing and customer engagement activities across all Straumann Group brands in Thailand. This role ensures the smooth execution of marketing campaigns, events, B2B and B2C customer engagement initiatives, and marketing tool development while working closely with cross-functional teams. The Senior Marketing & Customer Engagement Coordinator is responsible for campaign and event execution, consumer/patient engagement activities, vendor coordination, and marketing budget administration to ensure impactful, timely, and well-coordinated project delivery. Key Responsibilities 1. Marketing Campaign & Event Coordination ● Assist in the planning and execution of marketing campaigns, customer engagement activities, events, congresses, and brand activations across all brands. ● Handle end-to-end event and campaign logistics, including scheduling, venue and vendor coordination, material preparation, on-site support, and post-event wrap-up. ● Coordinate with the Training & Education (T&E) team for educational activities and with Sales and Product Management teams for field marketing support. ● Support the implementation of local marketing plans and ensure activities are delivered according to agreed timelines and objectives. ● Consolidate campaign and event feedback and support post-campaign evaluation for continuous improvement. 2. Customer & B2C Engagement ● Support the planning and execution of B2C and patient engagement initiatives to increase awareness of implant dentistry, treatment solutions, and Straumann Group brands. ● Coordinate consumer-facing campaigns and activities across online and offline channels, including patient events, clinic activations, exhibitions, social media campaigns, and other engagement programs. ● Work with clinics, dental partners, agencies, and internal teams to execute patient acquisition and customer engagement initiatives. ● Support the development of patient-facing communication materials and content, ensuring consistency with brand guidelines and local compliance requirements. ● Coordinate B2C campaign mechanics such as patient promotions, campaign registration, lead collection, clinic participation, and campaign materials. ● Support patient lead-generation initiatives and coordinate with participating clinics or Sales teams to facilitate appropriate follow-up. ● Track campaign participation, engagement, leads, and other relevant performance indicators and consolidate results for campaign evaluation. ● Gather feedback and consumer insights from B2C activities to identify opportunities to improve future campaigns and customer experience. 3. Vendor Management & Budget Administration ● Liaise with external vendors, agencies, and suppliers to ensure the timely production and delivery of marketing tools, campaign materials, and event services. ● Coordinate procurement processes, quotations, purchase documentation, and payment documentation with Procurement and Finance teams. ● Track marketing and customer engagement expenditures against approved budgets. ● Maintain accurate budget records and prepare regular budget utilization reports. ● Support vendor evaluation and ensure deliverables meet agreed quality, timeline, and budget requirements. 4. Marketing Tool & Content Development ● Work with internal teams including Product Management, Marketing Communication, T&E, and Sales to develop and localize marketing tools. ● Coordinate the development of brochures, posters, banners, digital assets, patient materials, giveaways, point-of-sale materials, and other promotional tools. ● Support the adaptation of regional/global marketing materials for the Thailand market. ● Ensure marketing materials are aligned with Straumann Group brand guidelines, campaign objectives, and relevant local requirements. ● Coordinate artwork development, approval, production, inventory, and distribution of marketing materials. 5. Internal Communication & Marketing Operations Support ● Act as a central point of contact for day-to-day marketing operations and customer engagement coordination across departments. ● Coordinate project timelines and follow up with relevant stakeholders to ensure timely execution. ● Prepare meeting notes, internal memos, campaign updates, presentations, and project documentation as required. ● Maintain organized records of campaigns, events, vendors, marketing materials, and related documentation. ● Consolidate campaign feedback, performance results, and lessons learned to support continuous improvement and future planning. Qualifications ● Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. ● 2–4 years of experience in marketing coordination, customer engagement, event management, or related roles, preferably within healthcare, medical devices, pharmaceutical, dental, or consumer products. ● Experience in coordinating B2C campaigns, consumer engagement activities, events, or digital marketing initiatives is an advantage. ● Strong organizational and project coordination skills with the ability to manage multiple activities simultaneously. ● Good communication and interpersonal skills with the ability to coordinate effectively with internal teams, agencies, vendors, and external partners. ● Strong attention to detail and a hands-on, execution-oriented working style. ● Proficient in Microsoft Office and Google Workspace; experience with budget tracking, CRM, digital marketing, or basic reporting tools is an advantage. ● Good command of written and spoken Thai and English. Key Success Measures ● On-time and high-quality execution of marketing campaigns, events, and customer engagement activities. ● Effective execution and measurable engagement from B2C/patient campaigns. ● Accurate and timely marketing budget tracking and administration. ● Quality and availability of marketing and patient-facing materials. ● Effective coordination with Sales, T&E, Product Management, agencies, clinics, and other stakeholders. ● Continuous improvement in campaign execution, customer engagement, and operational efficiency.