About this role
The Marketing and Social Media Coordinator contributes to the implementation of EBOX’s multi-channel marketing strategies. Working closely with the Senior Marketing Manager, this individual coordinates customer acquisition marketing activities and social media initiatives to ensure a strong and engaging brand presence. They are responsible for maintaining brand consistency across all digital platforms, communication channels, and marketing tools used by the company. Key Responsibilities
• Maintain an active and consistent brand presence across social media platforms and coordinate community management projects. • Manage and execute an editorial calendar for organic social media content across platforms, as well as other promotional marketing activities. • Identify and monitor emerging social media trends to anticipate potential opportunities. • Analyze the performance of organic content, provide recommendations based on results, and prepare performance reports. • Support the marketing team in the creation, organization, and tracking of advertising and promotional campaigns. • Create and manage engaging content and visual assets for social media posts, newsletters, and the company website. • Update the website and optimize content to improve engagement and increase conversions, including content creation, image descriptions, and related elements. • Coordinate the production of promotional materials and merchandise for events and sponsorships. • Act as a liaison between customer service teams and external agencies to resolve issues arising on social media, while maintaining customer satisfaction and protecting the brand’s online reputation. • Apply SEO best practices to web content to drive qualified traffic, improve customer experience, and increase the company’s visibility in search engine results. • Assist with the planning and execution of special events and represent the company at events when required. • Collaborate with external agencies and internal teams to develop and implement promotional tactics. • Monitor competitors and industry best practices across Canada to improve brand positioning. Location: Hybrid work arrangement.
Qualifications
• Bachelor’s degree in marketing, Communications, or a related field; or a Certificate in Community Management and social media; or equivalent relevant training. • Minimum of five (5) years of experience in a similar role. • Fluent bilingualism (English and French), both spoken and written. • In-depth knowledge of social media platforms such as Meta, X (formerly Twitter), LinkedIn, YouTube, TikTok, Snapchat, and their respective advertising platforms. • Experience in content creation. • Customer service experience is considered an asset. • Strong ability to manage multiple projects simultaneously. • Proficiency in Google Analytics 4 (GA4) and performance management tools. • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, etc.). • Knowledge of graphic design software (Photoshop, Illustrator, Canva, etc.), video editing tools (Final Cut Pro, Adobe Premiere Pro, After Effects, etc.), and Content Management Systems (CMS). • Excellent writing and communication skills. • Strong critical thinking and sound judgment. • Excellent teamwork and collaboration skills. • Creative, curious, and interested in emerging digital and social media trends. • Strong adaptability, prioritization, and problem-solving skills. • Excellent organizational skills and attention to detail. • Versatile, proactive, self-motivated, and capable of working independently. • Availability to travel for events and occasionally follow up outside regular business hours.