About this role
JOB DESCRIPTION: Primary Function 职责概述
• Manage the development and implementation of strategic initiatives and operational strategies to achieve short-term and long-term growth objectives for the organization. • Lead projects and team members including cross functional team such as Service, R&D, RA and Value expansion team etc. to accomplish product launch, pricing, promotion, technical application, field execution, scientific supports to achieve business objectives. • Potentially manage team member to build successor
Major Responsibilities 主要职责
• Accounted for assigned business target achievement • Manage to assess and define market size and opportunities in the plan process. • Develop and implement marketing plan on strategies, tactics, programs, communication and tools to achieve sales and margin goals. • Determine new product launch plan including financial planning, positioning, pricing, promotion and communication based on strategic goals in the target segment • Drive brand business by rolling out with flawless executions on sales team, scientific leadership and customer satisfaction. • Conduct trainings and develop localized training materials to consistently communicate key brand message, enhance sales team’s professional knowledge and barrier handlings to align brand strategies. • Closely work with global contacts to ensure brand strategy alignment, resources integration and localized communication & sales materials • Engage and manage KOL to increase influential. • Monitor healthcare policy, market trends, competitive status and customer insight as well as brand performance to evaluate the effectiveness of marketing activities. • Conduct joint field calls with sales team members to provide field coaching and gather customer needs and competitive information.
Requirement(education, background,…etc) 要求
• Bachelor and above degree in relevant majority • 3+ years relevant working experiences / Sr. role need 5+ years relevant relevant working experiences • Good communication and English skills The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: CRLB Core Lab LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable