About this role
Job Responsibilities: Analyse digital marketing, e-commerce and customer-performance data to identify revenue opportunities, behavioural trends and acquisition patterns across The Garden House’s retail and online channels. Develop and optimise data-driven digital marketing strategies covering SEO, paid search, social media, email marketing, content, e-commerce and customer-retention initiatives. Monitor and interpret website traffic, conversion rates, customer journeys, product engagement, bounce rates, basket behaviour and online revenue using advanced analytics platforms. Conduct customer segmentation and cohort analysis to identify high-value customers, purchasing patterns, seasonal demand and opportunities for targeted marketing campaigns. Design and evaluate A/B tests across landing pages, product pages, promotional campaigns, email communications and digital advertising to improve conversion and customer engagement. Analyse performance of digital campaigns across Google, Meta, email and other channels, measuring CAC, ROAS, CTR, CPC, conversion rates and revenue contribution.