About this role
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Product Management & Marketing Activities:
Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate's guidanceCreate and drive market shaping and market development initiatives to maximize therapy reachCollaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needsEnsure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributorsOrganise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferencesMeasure effectiveness of marketing plan and campaigns, and pivot accordinglyDesign and execute digital campaigns Market Knowledge:
Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategyAcquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitabilityConduct or acquire market research for relevant data and information required to validate marketing initiatives Budgeting & Forecasting:
Participate in budgeting and forecasting processEstablish and maintain effective and valid product portfolio forecastingManage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios Product Knowledge and Training:
Develop and maintain superior product knowledge and provide regular product training to sales team and customersMaintain high level of sales competency through regular product training and develop and enhance sales team's clinical selling skills to communicate product value propositions effectively Relationship Management:
Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activitiesEstablish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans Our Requirements
Bachelor's Degree in Marketing or industry-related discipline (MBA is an advantage)Minimum 3 years' experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategiesPrior sales experience in Peripheral Vascular/Arterial Portfolio is requiredPossesses strong drive to succeed, reflected by proven track record Experience working with distributors would be an advantagePossesses strong business acumen and excellent presentation skills (both oral and written)Able to undertake at least 40% travel Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
SGP The Strategy
Additional Locations
Work Shift