About this role
As VP of Influencer, you will be the architect of Dropout’s influencer strategy across our brands (starting with Jams, then Bronco). You’ll build and lead a team (and processes) that activate meaningful influencer, creator, and ambassador relationships to amplify brand storytelling, drive growth, and deepen connection with core audiences. You’ll sit at the intersection of marketing, content, creative, and product — shaping how we show up across platforms and communities.
You’ll be responsible for developing and executing a holistic influencer + creator marketing playbook, integrating with brand campaigns, performance marketing, retail activations, experiential, and content ecosystems. You’ll lead with an eye for authenticity, scale, ROI, and innovation — pushing boundaries without compromising brand integrity.
Responsibilities & Key Deliverables Lead strategy, execution, and optimization of all influencer, creator, and ambassador programs across Dropout brands Define frameworks, budgets, and measurement models (KPIs, ROI, attribution) for influencer investment Identify, recruit, negotiate, and manage partnerships with influencers, creators, macro, micro, and nano talent Build scalable systems, agency/freelancer relationships, and infrastructure to support recurring influencer campaigns Oversee contracts, compensation models, usage rights, content guidelines, and legal compliance Collaborate cross-functionally with brand, creative, content, social, performance, and product teams to ensure influencer activity aligns and amplifies brand campaigns Drive alignment between organic / cultural influencer efforts and performance / paid social Oversee content quality control, campaign approval process, and creative alignment Lead, mentor, and grow a team (or team structure) dedicated to influencer/creator work Monitor trends, platforms (e.g. TikTok, Instagram, emerging apps), creator economy shifts, and adjust strategy accordingly Forecast budgets, manage P&L for influencer programs Report to leadership on program performance, insights, pipeline, and strategic opportunities
About DropoutDropout Companies is reimagining legacy food & beverage categories with bold, culture-forward brands. Our flagship, Jams, is redefining the PB&J space for a new generation. Bronco is next — building a clean-label, protein-enhanced breakfast line. We believe deeply in blending community, creators, and commerce to build brands people love and advocate for.
We move fast, think big, and aim to lead in how brands engage audiences — not just react to them.
Requirements
Essential:
8+ years of experience in influencer, creator, or partnership marketing (agency or in-house), ideally in consumer brands (CPG, fashion, wellness, lifestyle) Proven track record of building and scaling influencer / creator programs with measurable ROI Deep understanding of TikTok, Instagram, YouTube, emerging platforms, creator economy dynamics Experience negotiating contracts, usage rights, licensing, and influencer budgets Strong strategic thinking combined with hands-on execution capabilities Excellent cross-functional collaboration, communication, and stakeholder management skills Data-driven mindset: comfortable with metrics, KPIs, measurement, and continuing optimizations Leadership ability: managing teams, processes, agencies, and external partners Comfort working in fast-paced, evolving environments Preferred / Nice to Have:
Experience working across multiple brands / verticals Experience integrating influencer strategy into performance marketing Expertise in long-term ambassador programs, UGC/UGC-driven content, trend forecasting Experience with global or multi-market influencer campaigns Passion for community, emerging creators, and social trends
Benefits
Dropout offers a comprehensive benefits package for full-time employees, including:
10 days Paid Time OffMedical, dental, and vision benefitsTechnology allowanceQuarterly Dropout product benefit (Jams, Bronco, and future brands)