About this role
Email Marketing Execution & Optimization - Own the EWH email marketing channel end-to-end, covering both strategic development and operational execution. CRM & Customer Lifecycle - Co-own EWH-specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint EW/EWH customer communication approach. MarTech Ownership - Own and continuously evolve the EWH MarTech roadmap and requirements, in alignment with other EW entities and within the EW tool ecosystem. Rollout & Adoption - Drive implementation of new MarTech components and capabilities. - Coordinate delivery across Marketing, Product, BI, Data, and Technology teams. Stakeholder & Project Leadership - Lead cross-functional CRM and MarTech initiatives. Ihr Profil: - Several years in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e-commerce, or travel environment. - Experience of developing and executing data-driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value. - Hands-on experience managing email marketing programs e2e, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization. - Expertise with CRM, marketing automation, CDP, and customer data platforms, combined with the ability to evaluate, implement, and scale new MarTech solutions. - Experience leading cross-functional projects involving Marketing, Product, Data, BI, and Technology teams, with a strong focus on stakeholder management and driving alignment.