About this role
*Social Media Manager*
*Company:* CouchHaus
*Location:* Vancouver, BC / Hybrid
*Position:* Social Media Manager
*Type:* Part-Time / Full-Time
*Reports To:* Founders / Marketing Leadership
*About CouchHaus*
CouchHaus is a Canadian direct-to-consumer furniture brand redefining the custom sofa experience. We specialize in modular, made-to-order sofas designed around each client?s space, lifestyle, and comfort preferences.
Founded in Vancouver in 2021, CouchHaus was built on the belief that great furniture should be customizable, accessible, and designed for real life. From washable slipcovers to flexible configurations and made-to-order sizing, we create furniture that evolves with the people who live on it.
Our values guide everything we do:
*Customer Obsession* ? We deliver clarity, confidence, and hospitality.
*Own the Outcome* ? We take full responsibility from start to finish.
*Keep It Simple* ? We communicate clearly and execute intentionally.
*10% Better* ? We are always improving.
As CouchHaus expands across Canada, social media and creator partnerships play an important role in building awareness, educating customers, growing our community, and contributing to revenue.
*Role Overview*
The Social Media Manager owns the strategy, execution, growth, and performance of CouchHaus? organic social channels and Creator Program.
This is a *hands-on execution role*. You will take projects from *idea ? creation ? publication ? engagement ? performance analysis*, while also managing creator partnerships from initial outreach through content going live.
The goal isn?t simply to create beautiful content. It?s to *grow our audience, build brand awareness, create demand, and turn social and creator marketing into measurable growth channels for CouchHaus.*
*Core Accountability*
The Social Media Manager owns six pillars:
* *Social Media Strategy & Growth* * *Content Planning & Production* * *Publishing & Channel Management* * *Community & Social Engagement* * *Creator Program Management* * *Analytics & Performance*
*Social Media Strategy & Growth*
Own CouchHaus? organic social strategy across Instagram, TikTok, Pinterest, Facebook, and emerging channels.
Responsibilities include:
* Developing monthly and quarterly social strategies * Identifying trends, formats, hooks, and growth opportunities * Creating platform-specific strategies and recurring content series * Supporting launches, promotions, events, and showroom openings * Monitoring competitors and leading consumer brands * Testing new concepts and applying learnings quickly
*Content Planning & Production*
Own the organic content calendar and maintain a consistent pipeline of high-quality content.
Responsibilities include:
* Building and maintaining the monthly content calendar * Developing concepts, hooks, scripts, briefs, and shot lists * Capturing and editing short-form photo and video content * Writing engaging social copy and captions * Coordinating content shoots and gathering content from showrooms * Repurposing existing assets into new formats
Content should balance product education, lifestyle, customer homes, social proof, founders/team, trends, and sales initiatives.
*Publishing & Channel Management*
Own the consistency and quality of CouchHaus? organic social presence.
Responsibilities include:
* Publishing content according to the content calendar * Managing Reels, TikToks, Stories, Pinterest, and other formats * Optimizing hooks, thumbnails, captions, keywords, and posting times * Ensuring launches and promotions receive appropriate social support * Maintaining CouchHaus? established visual identity and brand voice * Keeping content moving efficiently through planning, approval, and publishing
*Community & Social Engagement*
Build an active community around CouchHaus.
Responsibilities include:
* Monitoring and responding to comments, mentions, and tags * Proactively engaging with customers, creators, and relevant accounts * Identify