About this role
*Overview*
GENREP has been a trusted provider of power product solutions to Canadian businesses since 1983. What began as a service-focused organization maintaining emergency standby generators has evolved into a full end-to-end provider of generator and engine solutions. We support customers through service, projects, system integration, and engineered power solutions across industrial and commercial markets.
GENREP is currently looking for an *Outside Sales Representative - Power Products* to develop and grow GENREP?s Power Products business across Southwestern Ontario. This is an individual-contributor role responsible for independently building a sales pipeline, generating new leads, developing a customer database, and managing opportunities from prospecting through close. The successful candidate must have direct experience working with power generators, engines, transfer switches, or related power generation equipment.
*Main Responsibilities*
* Reports to Director, Seneca * Perform outside sales throughout Southwestern Ontario, focusing on developing new business, building long-term customer relationships, and expanding GENREP?s Power Products presence in the territory. * Independently generate leads through prospecting, cold outreach, networking, referrals, customer visits, industry relationships, and market research. * Build, maintain, and actively manage a prospect and customer database for the assigned territory, including accurate tracking of leads, opportunities, follow-ups, and sales activity. * Initiate sales opportunities and consistently follow up to move prospects through the sales cycle and close new business. * Identify customer requirements and promote GENREP?s generator, engine, transfer switch, and related power generation solutions. * Prepare and track quotations, proposals, and sales opportunities through the ERP system while ensuring accuracy and appropriate commercial follow-up. * Travel throughout the assigned territory to meet customers, conduct site visits, develop relationships, and identify new business opportunities. * Develop strong knowledge of the Southwestern Ontario market, including key customers, contractors, consultants, competitors, and upcoming projects. * Work closely with Sales, Service, Projects, Engineering, and Finance teams to support customer requirements, enhance proposals, and set up new accounts as required. * Maintain a high level of professionalism when representing GENREP with customers and industry stakeholders. * Other duties as required.
*Location:* Hamilton, Ontario - Hybrid
*Work hours:* 8:00 am - 4:30 pm, Monday to Friday
*Compensation:* $75,000 - $85,000 base salary + Variable Commission based pay
*Desired Skills, Knowledge and Experience:*
* Direct professional experience in the power generation industry is mandatory. Candidates must have experience working with power generators, engines, transfer switches, or related power generation equipment. * 3+ years of relevant outside sales, business development, or technical sales experience within the power generation industry. * Strong knowledge and understanding of generators, engines, transfer switches, and power generation applications, with the ability to confidently explain GENREP products and solutions. * Strong knowledge of the Southwestern Ontario market and the ability to independently identify and develop new business opportunities. * Identify OEMs for engine business , power packs and power units. * Connect with Electrical Contractors & Engineering Consultants to include Seneca Power Generation as approved manufacturer. * Proven experience generating your own leads, building a prospect database, and managing a sales pipeline without relying primarily on inbound opportunities. * Experience with ERP systems. Experience with Epicor is an asset. * Strong business acumen with the ability to work effectively with customers and all levels of the organization. * Go-getter attitude with demonstrated success bu