About this role
*Digital Marketing & Ecommerce Specialist*
*About the Role*
We're looking for a creative, analytical, and technically savvy marketer to help grow some of Canada's most recognized footwear brands, including *Blundstone Canada, glerups Canada, and Australian Boot Company*.
This role is ideal for someone who enjoys working across digital advertising, email marketing, e-commerce and analytics. You'll play a key role in driving customer acquisition and retention, enhancing the online shopping experience, and improving digital performance across multiple brands.
*What You'll Do*
*Digital Advertising*
* Plan, launch, and optimize paid advertising campaigns across Google, Meta, Pinterest, and other digital channels. * Monitor campaign performance and identify opportunities to improve results. * Support seasonal promotions, product launches, and brand campaigns.
*Email & Customer Marketing*
* Create and manage email and SMS campaigns through Klaviyo. * Build customer segments, automated journeys, and targeted campaigns. * Analyze performance and recommend improvements. * Develop, execute and maintain a Reddit strategy for all brands.
*Analytics & Optimization*
* Monitor marketing performance across channels. * Create reports and dashboards that support business decisions. * Identify trends, insights, and opportunities for growth.
*What We're Looking For*
* 5+ years? experience in digital marketing and e-commerce. * Proven experience leveraging AI-powered marketing tools (e.g., ChatGPT, Copilot, Gemini, or similar platforms) to improve strategy, analytics, and overall efficiency. * Hands-on experience with Google Ads, Meta Ads, and digital campaign management. * Familiarity with Shopify, Klaviyo, Google Analytics, and related marketing tools. * Strong analytical, organizational, and problem-solving skills. * Excellent communication skills and attention to detail. * French language skills are considered a strong asset.
*Why You'll Love It Here*
* Work with iconic brands including Blundstone Canada and glerups Canada. * Make a measurable impact on marketing and e-commerce performance. * Enjoy variety, autonomy, and meaningful project work. * Be part of a collaborative and entrepreneurial team. * Continue growing your digital marketing and e-commerce expertise. * Competitive compensation package and being a part of one of Canada?s Top 100 Small and Medium sized employers * Fantastic company culture that values visible leadership, collaboration and fun! * This role will require 2-4 days onsite per week and an ambition for leadership growth
Pay: $75,000.00-$85,000.00 per year
Benefits: * Casual dress * Company events * Dental care * Employee assistance program * Extended health care * Flexible schedule * Life insurance * On-site parking * Paid time off * Profit sharing * RRSP match * Store discount * Tuition reimbursement * Vision care * Wellness program
Work Location: Hybrid remote in Collingwood, ON L9Y 4M7