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Product Marketing Lead @ Open

Head Office - DublinOnsiteFull-time
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About this role

About &Open <p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">We’re the global gifting platform for companies that care.</span></p><p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Our </span><a style="text-decoration:none;" href="https://andopen.co/product/platform"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;text-decoration:underline;">platform</span></a><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> sends gifts globally at scale, while our team guides the process with taste, thought and attention to detail.</span></p><p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">As a </span><a style="text-decoration:none;" href="https://andopen.co/resources/blog/hello-b-corp"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;text-decoration:underline;">B Corp-certified company</span></a><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">, we’re all about </span><a style="text-decoration:none;" href="https://andopen.co/company/sustainable-gifting"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;text-decoration:underline;">less waste</span></a><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">, more impact. At the end of the day, it’s not how much you send, it’s how you make people feel that matters.</span></p><p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Our customers include OpenAI, HubSpot, Revolut and Fin.</span></p><p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Come and grow with us.</span></p> About the team <p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You’ll report to the VP of Growth and Marketing.</span></p><p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You’ll work closely with Product, Sales, Customer Success and Design to turn what we ship into reasons for customers to use more of the platform.</span></p> About the role <p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">As our Product Marketing Lead, you’ll own the story of &amp;Open’s platform — translating product capabilities into the content and assets that drive adoption across the teams who use it every day: People &amp; HR, Sales, Customer Success, Marketing and Events.</span></p><p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">This is a senior, hands-on role. You’ll set the product marketing strategy and produce the work yourself, acting as the connective tissue between Product, Sales and Customer Success so every feature launch and customer touchpoint gives users a clear reason to go deeper with &amp;Open.</span></p> What you'll do? <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Own product marketing strategy for the &amp;Open platform, with a focus on driving feature adoption and expansion among existing customers.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Plan and produce adoption-focused content and assets — in-app messaging, onboarding flows, product one-pagers, email nurture sequences, video walkthroughs, help centre content and release notes — that help customers discover and use more of the platform.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Partner closely with Product on the roadmap, translating new features into clear positioning, messaging and go-to-market plans.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Build and manage launch plans for new features and platform updates, coordinating with Sales, Customer Success and Marketing to land them with existing customers.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Develop sales and CS enablement materials — battlecards, demo scripts, case studies — that help teams sell and expand usage of the platform.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Use product usage data and customer feedback to identify adoption gaps and prioritise content and asset production accordingly.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Partner with Design and Content to make sure everything you produce reflects &amp;Open’s brand and tone.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Track and report on adoption metrics tied to your campaigns and content, iterating based on what drives engagement.</span></p></li></ul> What you'll need <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">5+ years of experience in product marketing, ideally at a B2B SaaS company, with a track record of driving product adoption through content and campaigns.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Proven experience producing marketing assets end-to-end — writing, briefing designers and shipping content independently.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Strong writing skills and the ability to translate technical product features into customer-facing value.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Experience partnering with Product, Sales and Customer Success teams to plan and execute launches.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Comfortable using product usage and analytics data to inform content strategy.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You’re based in Ireland and able to work hybrid from our Dublin office.</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A self-starter who thrives in a fast-paced start-up environment and enjoys owning projects end-to-end.</span></p></li></ul><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><br></span></p><p style="line-height:1.2;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Our interview process is designed to be fast. Most candidates get through the entire process in less than two weeks, and we’ll give you a clear decision quickly. We don’t ask you to create any new or original work while interviewing with us.</span></p> Benefits <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Competitive salary</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Hybrid working model</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Company pension</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Healthcare cover</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">25 days annual leave + 2 company days</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Maternity and paternity paid leave</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Exciting experience in a fast-paced start-up environment</span></p></li><li style="list-style-type:disc;font-size:10pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:-13pt;"><p style="line-height:1.2;margin-top:0pt;margin-bottom:5pt;"><span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Employee stock options plan</span></p></li></ul> Location <span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Head Office: Dublin, Harold’s Cross. Hybrid working model</span> All Welcome Here Statement <span style="font-size:11pt;font-family:'Times New Roman', serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">We believe diverse teammates, opinions and backgrounds generate a larger global impact and more considerate acts of care. &amp;Open is an equal opportunity employer and we do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.</span>

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