About this role
Job summary
This is an exciting opportunity to jointhefast based andhighprofileteamStrategic Communications and Engagement Delivery unit.The Unit providesstrategic communications support totheorganisation andleads on communicating and engaging on high profile programmes of work such as the work and health agenda.
In this role youwill play ahands-onrole in developing and deliveringa range of excitingcommunications and engagement activity.In particular, youwillprovideexpert advicefor the programmethat helps connect health,employmentand prevention priorities for local people, working closely with system partners including local authorities, employment support providers.You will also develop engaging and accessiblecontentthat bring ourprioritiesto life for staff,partnersand residentswith a focus on improving the health and lives of the residents of North and West London.
The successful candidate willhave the ability to form strong relationships withstakeholders,craft excellent narratives, andunderstand how to engage partners in the ICB's work successfully.
Main duties of the job
Key duties will include:
Providing expert advice and support to managers and colleagues into support the delivery ofcommunications and engagement objectives
Delivering priority projectssuch as the work and health programme, as well as briefing,commissioningand managing external suppliers and specialist capacity where needed
Building strong relationships with partners across boroughs and at system level - including local authorities.employment support providers, VCSE organisations and NHS colleagues
Creating clear, accessible publicfacing communications and engagement materials that translate complex work and health issues into straightforward, engaging messaging
Supporting supervision and development of more junior colleagues in the wider team
About us
Who we are
We are NHS West and North London. We are the main commissioning NHS organisation for planning and funding health services across our area. Our job is simple: to help people stay healthy and to make sure everyone can get good care when they need it.
We bring together many health and care services across west and north London. This means we help hospitals, GPs, community services, councils and charities work better together for local people.
NHS West and North London (WNL) serves over 4.5 million people and covers 13 London boroughs. (Barnet, Brent, Camden, Ealing, Enfield, Hammersmith & Fulham, Haringey, Harrow, Hillingdon, Hounslow, Islington, Kensington & Chelsea and Westminster)
What we do
We plan and fund local health and care services We support GPs, hospitals, mental health teams, community clinics and pharmacies. We work with councils and community groups so care is joined-up and easy to use. We listen to local people and use their ideas to improve services. We want health and care to be fair, simple and close to home. Our strategy
Reducing inequalities Investing strategically to prevent ill health Better supporting people with the greatest needs, so everyone stays well Make care more local and easier to access Empowered local people that feel more confident about their health and wellbeing
Job description Job responsibilities
See JD for full Job Description
Essential criteriaincludes:
Excellent judgement with the ability to analyse complex communications and engagement issues and advise on the best course of action
Confidence andexpertiseto provide advice to senior directors and managers, with the ability to provide challenge as appropriate
Able to provide and receivehighly complex, sensitive information, where co-operation and agreement arerequired
Skilled at creating and delivering presentations for use across a range of audiences, including staff, managers,stakeholdersand the media
Confident using a range of digital communications software, including eMarketing, web publishing, dataanalyticsand video editing tools
Able to juggle multiple priorities,demonstratingpositivity, creativity, flexibility and openness tonew ideas and change
Person Specification
Education/ Knowledge and Qualifications Essential
Educated to Master's degree, or equivalent level of experience in a communication and/or engagement role Evidence of continuing professional development or training, with sound knowledge of best practice as it relates to communications and engagement. Good understanding of the role of the ICB and ICS within the wider NHS, including current issues and challenges and the wider political and public sector context. Good understanding of engagement approaches and methodologies, including co -production, direct involvement, outreach engagement and reaching seldom heard voices. Good understanding of all aspects of communications, including strategic planning, media and public affairs, digital communications, campaigns, marcomms and internal communications.
Desirable
Experience of working in the NHS or wider public sector CIM/CIPR qualification, specialist engagement or consultation qualification
Experience Essential
Experience of developing and delivering strategic communications and engagement plans with tangible evidence of effective delivery and measurable impact. Experience of giving professional communications and engagement advice to senior leaders . Experience of using a range of digital channels and techniques to reach and engage a wide range of stakeholders. Experience of delivering a robust approach to reactive and proactive media and public affairs . Experience of advising on and/or delivering patient and public engagement (PPE) activity to support communications and engagement objectives, with up-to-date knowledge and understanding of best practice. Experience of managing suppliers to deliver communications and engagement activity.
Skills, & Abilities Essential
Excellent organisational, project management, performance management and financial management skills with a methodical approach to ensuring best quality. Ability to work at both a strategic and operational level and to take a long-term view while juggling day-today, unforeseen or time sensitive tasks Ability to bring people together around shared plans and priorities, with the expertise and gravitas to coordinate communications and engagement activity across an assigned portfolio. Ability and/or experience of working within or managing a corporate brand, including ensuring all communications and content is accessible to everyone and reflective of our diverse communities.
Communication Essential
Excellent communications skills, including oral, written and presentation skills Exceptional editorial, copywriting, and story -telling skills, with a meticulous attention to detail and the creativity to translate complex ideas into engaging, people focused content. Excellent inter -personal, persuasion and negotiating skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups Ability to translate communications and engagement requirements to a technical brief and to work with internal and external suppliers to develop communication solutions, with excellent project management skills. Excellent professional judgement, with the emotional intelligence and political astuteness to manage contentious or sensitive issues, ensuring the communications response is measured and thoughtful. Ability to act as a champion for patients and residents, ensuring that their voice influences decision making. Ability to work to the highest standards, demonstrating resilience to pressure, a willingness to adapt quickly to changing situations, work flexibly and retain due professionalism at all times. Ability to navigate challenges and stay on course, with the tenacity and drive to prioritise actions and make things happen
Effort factors Essential
Mental Effort: frequent interruption, intense concentration when reviewing/writing documents/data, presenting at board meetings. Emotional Effort: imparting unwelcome news to staff or stakeholders, including journalists, exposed to difficult/emotional meetings where responses may be hostile or antagonistic.
Values and Behaviours Essential
Commitment to the values and principles of system working agreed across WNL. Ability to actively promote equality, diversity, and inclusion within all areas of responsibility.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details Employer name West and North London ICB
Address Marylebone Road
London
NW1 5JD
United Kingdom
Employer's website https://www.westandnorthlondon.icb.nhs.uk/ (Opens in a new tab)