About this role
Job summary
Using your specialist skills, you will plan and produce engaging and educational copy, video, and photography for a range of social and digital channels.
A strong writer with a strong sense of news and emerging trends, you'll also shape and adapt content to work across digital and social channels, internal communications, stakeholder engagement, and media.
You'll ensure that messages are accessible, representative of our teammates and communities, and focused on our key priorities - including patient safety, collaborative working, and staff experience.
An excellent planner with a great sense of what's newsworthy and trending, you'll turn insight into action and help the team plan what's next - for now and the future.You'll support the delivery of the wider communications strategy and corporate events, and help build confidence and capability across the team in the effective use of social media.
Due to the nature of this role, the successful candidate will be required to work from the office or another Trust site at least three days a week.
Main duties of the job
Create engaging multimedia content and social media campaigns to support Trust communications and organisational objectives. Produce clear, accessible content for internal and external audiences, ensuring messaging promotes patient and staff safety and complies with Trust policies.
Maintain consistent messaging across digital channels, including social media, websites and the intranet. Adapt and repurpose content for internal communications, stakeholder engagement and media activity, maximising reach and impact.
Research emerging digital trends, channels and technologies, including the appropriate use of AI tools, to enhance communications while maintaining quality, accuracy and accessibility.
Monitor and report on campaign performance, including paid activity, using insights to improve future content. Maintain an effective digital asset library and ensure all content complies with NHS identity guidelines, accessibility standards, advertising regulations and relevant legislation.
Coordinate social media activity with departmental accounts and support local and national campaigns. Manage relationships with external agencies and suppliers to deliver effective, accessible and value-for-money campaigns.
Respond to enquiries and engagement across digital platforms, support corporate events including the Annual General Meeting, and contribute to delivery of the Trust's communications strategy.
About us
London North West University Healthcare NHS Trust (LNWH) cares for the people of Brent, Ealing, Harrow and beyond.
Our team of more than 8,200 clinical and support staff serve a diverse population of almost one million people.
We run major acute services at:
Northwick Park Hospital: home to one of the busiest emergency departments (A&E) in the country. The hospital provides a full range of services including the country's top-rated hyper-acute stroke unit and one of only three hyper-acute rehabilitation units in the UK St Mark's Hospital: an internationally renowned specialist centre for bowel disease Ealing Hospital: a busy district general hospital providing a range of clinical services, as well as 24/7 emergency department and urgent care centre, and specialist care at Meadow House Hospice Central Middlesex Hospital: our planned care site, hosting a range of surgical and outpatient services and collocated with an urgent care centre.
We are a university teaching NHS trust, in recognition of the important role we play in training clinicians of the future and bringing the benefits of research to the public.
Job description Job responsibilities
To view the main responsibility, please see the attached the Job Description and Person Specification.
Person Specification
Education and qualifications Essential
Degree, a professional qualification, or equivalent relevant experience in communications and social media
Knowledge and experience Essential
Experience in a social media role in a complex organisation Experience in developing informative and educational content and campaigns across multiple channels and audiences Experience of working with social media tools such as Hootsuite Demonstrable ability to deliver results when dealing with highly sensitive issues in a complex environment Experience of evaluating effectiveness of outputs across all channels Experience of using AI tools appropriately and safely within a communications environment, including maintaining editorial standards, accuracy and accessibility
Desirable
Experience of working in the NHS, wider health, public or charity sectors Experience of working with web content management systems Experience of commissioning high-quality social media materials, and managing external contractors
Skills, abilities, and attributes Essential
Ability to interpret a project brief and produce solutions, tailored to different audiences Good written, verbal, and presentational skills, including Ability to digest and turn complex information into plain English and easily accessible formats for different audiences Ability to meet tight deadlines, with good negotiation and persuasion skills, dealing effectively with challenging issues Understanding of integrated communications Ability to train others on social media channels Good awareness of design and digital industry developments, and the opportunities they present Ability to use Adobe creative software to produce eye-catching multimedia content Ability to create content that complies with UK accessibility regulations and equality law Ability to use online analysis tools such as Google Analytics to track outcomes
Desirable
Understanding of NHS and wider health environment Knowledge of the NHS Accessible Information Standard
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details Employer name London North West University Healthcare NHS Trust
Address Northwick Park Hospital
Watford Road
Harrow
HA1 3UJ
United Kingdom
Employer's website https://www.lnwh.nhs.uk (Opens in a new tab)