About this role
Location : Poland (remotely, hybrid from Warsaw) Base salary (monthly): 22.000 PLN - 30.000 PLN net on B2B | 18.200 PLN - 24.900 PLN gross on UoP Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful. Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too! A few facts about us: Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1 We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024. We currently rate at 4.7/5 in both Shopify and G2 . Our ML team was among the first in the world to launch an AI agent - (Lyro) for customer service! 🌍 Every month, our widget is viewed by 350 million unique users, which is 4% of the global population. Currently, we hire over 150 fantastic people We’re looking for a hands-on Performance Manager to own and scale our paid acquisition across Google Ads, Meta, LinkedIn and other relevant channels. You’ll take ownership of campaign performance - from planning and execution through optimization, experimentation and budget allocation. This is a role for someone who combines strong performance marketing expertise with commercial judgment and a sharp eye for creative. You’ll use campaign and business data to understand what’s working, identify opportunities and decide where we should invest next. You’ll work closely with our Data team, using attribution, revenue and pipeline insights to inform your decisions while owning end-to-end the performance strategy and recommendations. You’ll also partner closely with a Performance Designer, shaping creative strategy, defining the angles we want to test and giving clear feedback on campaign assets. The goal is simple: continuously find better ways to acquire customers and confidently scale what works. What you’ll do: Own and run paid acquisition campaigns across Google Ads, Meta, and other relevant channels, from setup through day-to-day execution and optimization. Plan, launch, optimize, and scale campaigns targeting B2B SaaS buyers across SMB and Mid-Market segments. Manage budget allocation across channels based on business performance, expected ROI and growth opportunities. Continuously improve campaign performance by optimizing bids, audiences, keywords, placements, targeting and budget distribution. Design and prioritize experiments across campaigns, creatives, landing pages, audiences, bidding strategies and new acquisition channels. Analyze campaign performance using marketing platform data together with backend business metrics to understand what drives customer acquisition. Translate performance data into clear recommendations and influence investment decisions across channels. Write ad copy, prepare creative briefs and work closely with the Design team to develop and iterate high-performing creative assets. Partner with Analytics to improve attribution, reporting, and data quality, ensuring campaign decisions are based on reliable business metrics. Monitor the full acquisition funnel and identify opportunities to improve conversion rates and acquisition efficiency. Present performance insights, experiment results, and budget recommendations to marketing leadership.