About this role
Job Location: Lusaka, Zambia. About The Role: The Head of Marketing Southern Africa oversees the development and execution of marketing strategies that strengthen brand position, market growth, and customer adoption across Sun King’s range of products – from off-grid solar solutions, mobile phones and clean cooking solutions. Reporting to the Vice President of Marketing, this role is accountable for translating the company’s mission of energy access and affordable products into compelling, data-informed campaigns that accelerate sales and build long-term brand confidence across Southern Africa. The role combines strategic direction, deep knowledge of consumer behavior, and strong commercial acumen to ensure marketing directly contributes to business growth and impact. In addition, the Head of Marketing Southern Africa will periodically work with other Heads of Marketing, global Marketing teams and cross-functional teams in the design and development of global cross-functional marketing initiatives. 1. Strategic Marketing Direction Partner with the VP of Marketing to design and execute the global marketing strategy across Southern Africa (Zambia, Mozambique, South Africa and expansion markets). Align marketing goals with commercial sales management, ensuring measurable contribution to business performance. Demonstrate customer segmentation and targeted marketing approaches to deliver the right quality of customer. Promote customer and market insights to shape campaigns, product design, pricing initiatives and communication strategies. 2. Brand Positioning & Campaign Messaging Strengthen the company’s position as a valued, premium provider of clean energy and solar technology. Work closely with the global communication and content team to design integrated brand campaigns that communicate both functional product value (affordability, durability, innovation) and personal value (powering access to lives, empowerment, sustainability and opportunity). Incorporate storytelling to create a strong brand sentiment. Promote consistent brand identity across all channels — retail, digital and community-level activation. 3. Go-to-Market (GTM) & Channel Enablement Develop GTM strategies for new product launches and market entries. Work with sales to build effective agent and customer marketing programs. Enable last-mile sales activities with localized materials, brand visibility and consumer education initiatives. 4. Digital & Performance Marketing Oversee digital transformation of the marketing function, building strong performance marketing, CRM and data insight capabilities. Work with the digital content team to strengthen direct-to-customer engagement through digital channels where applicable. Use data insights to measure customer engagement, prospect generation and conversion effectiveness. 5. Team Management & Development Demonstrated track record of managing high-performing teams to deliver marketing campaigns. Manage, mentor and develop regional and functional marketing teams, enabling team members to develop their careers and capabilities. Foster a high-performance, purpose-focused culture centered on teamwork and innovation. Manage agency partnerships, ensuring excellence in creative output and campaign efficiency.