About this role
We are seeking a Customer Lifecycle & CRM Manager to help define and execute customer lifecycle marketing strategies across the inMusic ecosystem. This role owns lifecycle messaging programs across email, web, in-product, and related channels, helping drive customer activation, engagement, retention, adoption, and revenue growth. The ideal candidate combines CRM expertise, customer insight, experimentation, and data-driven decision making to create effective customer journeys across multiple brands and product categories. We are willing to consider senior level candidates for this position. Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value. Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels. Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness. Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities. Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention. Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization. Mentor and support team members while helping establish scalable lifecycle marketing best practices.