About this role
The Vice President, Product is responsible for defining and executing the long-term product vision, strategy, and investment priorities for a portfolio of GS1 Canada's products and digital platforms. This role owns the strategic direction, commercial performance, and lifecycle of the product portfolio, ensuring investments create measurable subscriber value, business growth, and industry impact while advancing GS1 Canada's mission of enabling trusted data across the Canadian economy. As the senior product leader for their portfolio, the Vice President translates customer, subscriber, industry, and market insights into differentiated products and services that strengthen GS1 Canada's leadership position. Operating with a three years strategic horizon, the role balances long-term platform evolution with near-term business priorities, making strategic investment decisions that maximize customer outcomes and enterprise value. The Vice President builds and leads a high-performing Product Management organization, establishes product management best practices, and creates the operating mechanisms required to deliver products consistently and at scale. Working in close partnership with Technology, Design, Marketing, Community Engagement, Standards, Operations, Finance, and Executive Leadership, the role ensures product investments are aligned with organizational strategy and executed through empowered cross-functional teams. Key areas of focus include product strategy, portfolio management, customer insight, commercial performance, organizational capability, product governance, and cross-functional leadership. Success is measured by the organization's ability to deliver products that solve meaningful customer problems, achieve broad adoption, drive measurable business outcomes, and position GS1 Canada for long-term growth. This is a hybrid position requiring regular in-office attendance in accordance with GS1 Canada's hybrid work policy. ENTERPRISE PRODUCT STRATEGY & PORTFOLIO LEADERSHIP Define and own the long-term vision, strategy, and roadmap for an assigned portfolio of products and digital platforms. Develop and continuously evolve a rolling three year product strategy aligned with organizational priorities, subscriber needs, and industry trends. Lead portfolio investment decisions, including product expansion, modernization, rationalization, and retirement, ensuring resources are allocated to the highest-value opportunities. Identify emerging technologies, market shifts, competitive threats, and industry opportunities that influence future product direction. CUSTOMER & MARKET LEADERSHIP Champion a deep understanding of subscriber, customer, and industry needs through direct engagement, research, analytics, and market intelligence. Translate customer insights into differentiated product strategies that address meaningful problems and create measurable value. Build trusted relationships with strategic subscribers, industry partners, and external stakeholders to inform product direction and strengthen market relevance. Ensure customer discovery, validation, and feedback are embedded throughout the product lifecycle. PRODUCT BUSINESS PERFORMANCE Own the overall performance of the product portfolio, including adoption, customer satisfaction, usage, growth, retention, and strategic business outcomes. Establish product success metrics and performance frameworks that measure both customer value and business impact. Partner with Marketing, Commercial, Finance, and Executive Leadership to define product positioning, pricing, packaging, and commercialization strategies. Regularly assess portfolio performance and adjust priorities based on customer outcomes, market conditions, and organizational objectives. PRODUCT ORGANIZATION LEADERSHIP Build, lead, mentor, and develop a high-performing Product team. Establish product management standards, governance, operating mechanisms, planning processes, and prioritization frameworks across the product organization. Foster a culture of customer obsession, ownership, innovation, accountability, experimentation, and continuous learning. Recruit, coach, and develop Product Managers while strengthening overall organizational product capability. CROSS-FUNCTIONAL EXECUTIVE LEADERSHIP Lead cross-functional alignment across Technology, Design, Marketing, Community Engagement, Standards, Operations, Finance, and Executive Leadership. Influence strategic priorities and organizational investment decisions through data-driven recommendations and executive communication. Resolve competing priorities while balancing customer value, business outcomes, technical considerations, and organizational capacity. Represent Product in executive governance forums, strategic initiatives, and industry engagements. PRODUCT EXCELLENCE & INNOVATION Champion modern product management practices that enable continuous discovery, evidence-based prioritization, experimentation, and outcome-driven roadmaps. Ensure disciplined execution across the product lifecycle from opportunity identification through launch, adoption, optimization, and retirement. Promote the effective use of emerging technologies, including Artificial Intelligence, to improve product development, customer experiences, and organizational effectiveness. Continuously improve product quality, launch readiness, governance, and organizational performance through scalable mechanisms and best practices.