About this role
EN Marketing data analyst a.i. 24 - 36 hours HBO/Bachelor WO/Master Sales & Marketing Zwolle Your activities We are looking for a skilled Marketing Data Specialist with expertise in Google Analytics, Google Tag Manager, and data reporting to support data-driven marketing across our global markets. This is a temporary position to cover a maternity leave. You will: - Monitor and analyze website traffic, user behavior, and campaign performance using Google Analytics - Implement and manage tags via Google Tag Manager to ensure accurate data collection - Manage and optimize our Customer Data Platform (BlueConic), ensuring clean, unified customer data and effective audience segmentation across markets - Provide technical support in building and maintaining marketing automation flows in Klaviyo - Build reports and dashboards that track KPIs and deliver actionable insights - Analyze data to identify optimization opportunities and recommend strategies - Collaborate with local marketing and sales teams to ensure data accuracy and alignment with business goals Our team Ausnutria is a global leader in the dairy industry, committed to providing high-quality nutritional products to consumers worldwide. With a rich heritage and a strong dedication to innovation and sustainability, Ausnutria b.v. has established itself as a trusted name in the dairy sector. Our mission is to contribute to the health and well-being of people by offering superior dairy solutions that cater to the nutritional needs of various life stages. The Kabrita International Business Unit (KIBU) is one of Ausnutria's four commercial entities and reports directly to the CEO of Ausnutria Dairy Corporation Ltd (Hong Kong listed company). Kabrita is the company's flagship consumer brand and the global market leader in goat milk-based infant formula. This premium product is trusted by parents across the globe and continues to grow in reach and impact.Our international KIBU t...