About this role
Regional Sales Manager is responsible for delivering commercial targets and sustainable business growth within the assigned territory. This role translates business strategies into disciplined field execution, accelerates farmer-centric demand creation, strengthens channel capabilities, and develops a high-performing team to drive commercial excellence and business impact. The role is based in Lam Dong and is accountable for overall business performance, sales growth, and commercial execution across Lam Dong Province. Commercial Performance & Territory Management - Deliver sales, market share, profitability, and operational targets within the assigned territory. - Execute commercial plans and monitor business performance to ensure achievement of business objectives. - Drive disciplined field execution and strengthen territory accountability. - Identify opportunities and challenges to sustain business growth. Farmer-Centric Demand Creation & Solution Selling - Drive demand generation through farmer-focused initiatives and customer engagement. - Promote integrated crop solutions and strategic products to increase market adoption. - Translate farmer insights into effective commercial actions and business opportunities. - Enhance customer value through solution-based selling approaches. Channel Development & Customer Excellence - Strengthen distributor and retailer capabilities to improve market execution. - Expand quality channel coverage and improve channel performance. - Build strong partnerships with channel stakeholders to support business growth. - Enhance customer experience through value-added support and execution excellence. Commercial Excellence & Data-Driven Execution - Utilize commercial data, market insights, and digital tools to improve business performance. - Improve forecasting accuracy, sales productivity, inventory health, and pricing discipline. - Monitor key business metrics and drive continuous improvement initiat...