About this role
Head of Brand & Product Marketing - Maternity Cover
As Head of Brand & Product Marketing at CMC Markets, you will lead the development and delivery of brand strategy, creative campaigns and sponsorship activity across the business. You will work closely with senior stakeholders, regional marketing teams, product, compliance and external agencies to strengthen CMC Markets’ brand, increase awareness and ensure a consistent and distinctive customer experience across every touchpoint.
Your mission: provide confident strategic and creative leadership during a period of maternity cover, maintaining momentum across key brand initiatives while delivering integrated campaigns and sponsorship activations that support CMC Markets’ commercial objectives.
Key Responsibilities
Own and evolve CMC Markets’ brand strategy, positioning, messaging and creative platform, ensuring the brand remains distinctive, relevant and commercially effectiveLead the development and delivery of integrated brand campaigns across channels including TV, BVOD, digital video, social media, audio, out-of-home, content and partnershipsSet a high creative standard, leading the briefing, development and approval of campaign concepts, brand storytelling and creative assetsManage CMC Markets’ sponsorship portfolio, overseeing partner relationships, rights activation, campaign integration, content creation, hospitality, governance and performance measurementDevelop sponsorship activation plans that maximise brand visibility, audience engagement and commercial value across paid, owned and earned channelsCreate and maintain clear Ideal Customer Profiles, audience segments and customer propositions to inform campaign strategy, creative development, media planning and go-to-market activityUse customer research, market insight, brand tracking and campaign performance data to identify opportunities and improve marketing effectivenessManage creative, media, production and research agencies, ensuring briefs are strategically robust and work is delivered on time, within budget and to a high standardAct as a senior brand guardian, ensuring consistency across visual identity, tone of voice, customer communications and regional marketing activityPartner with product and commercial teams to support product positioning, proposition development, launches and go-to-market planning where requiredWork closely with performance marketing, CRM, content, social and regional teams to connect long-term brand building with customer acquisition, engagement and retention objectives Requirements
7+ years of experience in brand marketing, integrated marketing or a related discipline, including experience in a senior leadership roleStrong strategic and creative experience, with a proven record of developing distinctive brand platforms, compelling creative briefs and integrated campaignsExperience managing significant sponsorships or brand partnerships, including activation planning, rights management, stakeholder relationships and measurementDemonstrable experience leading major above-the-line and multi-channel campaigns from initial strategy through to production, launch and evaluationStrong understanding of audience segmentation, customer research, Ideal Customer Profiles and insight-led marketing planningCommercially minded, with the ability to connect brand investment and sponsorship activity to measurable business and customer outcomesExperience managing substantial marketing budgets, external agencies and complex production processesConfident senior stakeholder manager with the ability to influence, challenge and align teams across marketing, product, commercial, legal and compliance functionsExperience in financial services, fintech, wealth management, investing or another regulated industry is advantageousExperience delivering TV, BVOD or other large-scale broadcast campaigns is a strong advantageProduct marketing experience including proposition development, positioning, messaging and go-to-market planning - is beneficial but not essential CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age