About this role
Most performance marketers optimize someone else's machine.
This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.
We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.
We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.
Tasks
Own and run performance marketing across multiple brands (Meta, Google, TikTok) Build a structured testing framework for creatives, hooks, and audiences Work closely with brand teams to develop high-performing ad creatives Set up and improve tracking & attribution from the ground up (Shopify, GA4) Analyze performance data deeply and turn insights into action Scale winning campaigns and systematically improve CAC Think in funnels and customer journeys — not just channels
Requirements
Several years of hands-on performance marketing experience, ideally in D2C Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have) Analytical mindset: you read numbers, draw conclusions, test hypotheses Experience with creative testing and iterative optimization No fear of ambiguity — you create structure where there is none
Nice to have:
Shopify experience TikTok Ads Attribution and tracking setup know-how
Benefits
Full ownership over something that actually matters Direct collaboration with the founders — short paths, real decisions Fast learning curve across multiple brands and audiences A team that builds, not manages Competitive salary + upside potential Dynamic, no-corporate environment
This isn't for someone who wants to optimize an existing setup and wait for approvals.
This is for someone who wants to build — and leave a mark.
If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly.