About this role
Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. 1.The successful candidate for this high impact role should : 2.Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. 3.Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. 4.Analyze customer cohorts and drive initiatives to improve growth key cohorts. 5.Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. 6.Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. 7.Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. 8.Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. 9.Present to senior management externally and internally. 10.Drive customer lifecycle management activities including customer acquisition, retention to drive growth 11,Do planning for category marketing P0 metrics and budget 12.Drive monetization of marketing inventory to scale engagement with brands and grow them Meet business goals while ensuring a top-notch customer experience.