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Digital Design Freelancer @ LAF

Brooklyn, New York, USOnsiteFull-time
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About this role

The Digital Design Freelancer will partner closely with cross-functional teams to concept, design, and execute elevated digital creative across both organic and paid channels. This role plays a key part in shaping a modern, fashion-forward visual identity while ensuring all assets are optimized for performance and aligned with brand storytelling. The ideal candidate brings a strong design POV, motion capabilities, and a balance of creativity and data-driven thinking.

Key Responsibilities:

• Own and execute all organic social creative in partnership with cross-functional teams, bringing a fresh, fashion-driven perspective to continuously evolve the brand's social presence.

• Concept and design high-impact paid social and performance marketing assets that are visually distinctive and optimized for engagement and conversion.

• Create dynamic motion assets, including animation and video editing, to support both paid and organic channels—ensuring content feels current, engaging, and platform-native.

• Maintain a cohesive visual narrative across all channels, balancing strong brand storytelling with performance insights and data-informed design decisions.

• Collaborate closely with marketing and creative teams to test, iterate, and refine creative based on performance and evolving brand needs.

• Leverage slower periods to explore new creative directions, test concepts, and push visual innovation.

Skills:

• Deep expertise in Adobe Creative Suite (Photoshop, Premiere Pro, XD) and Figma

• Strong motion design and video editing capabilities

• Ability to translate brand direction into compelling, platform-specific creative

• Balances creative instinct with performance-driven thinking

• Highly collaborative, adaptable, and comfortable working in a fast-paced environment

Base Pay Range:

This is a contract position offering an hourly rate of $35–$50, with an expected schedule of 20–30 hours per week. The engagement is short-term, with the potential for extension. Compensation may vary based on skills, experience, and location.

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